Google may be the King in the West, but in China, it continues to be one of the smaller players in the search engine space. The US-based search engine, a product of Alphabet Inc (NASDAQ: GOOGL) is only the fifth largest in China, with a marginal market share of about 3%, according to Statcounter GlobalStats.
This compares with Google’s worldwide market share of over 92% as well as 88% in the US alone.
The Chinese search engine market is dominated by Baidu (NASDAQ: BIDU), which holds almost two-thirds of the market. This is followed by Sogou (NYSE: SOGO), which recently outperformed the third-placed Shenma for the runner-up spot. Shenma is a JV between Alibaba Group (NYSE: BABA) and UCWeb.
Haosou and Bing feature in the fourth and sixth slots respectively.
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Google’s market share is worst in mobile devices and has a market share of under 0.4%. In the desktop space, the Sunder Pichai-led company fares much better, with a decent share of over 7%.
On the flip side, while taking Asia as a whole, Google once again tops the chart with over 88% market share. With just over 3% share, Yahoo is the closest competitor.