Groupon has been struggling ever since it went public in 2011, as it failed to impress investors in terms of revenue growth. The company became subject to heavy backlash despite flowing more funds into marketing efforts, and many blamed the company’s flawed business model. International expansion plans also failed to take off as it was forced to exit many countries due to lack of profitability.
Stiff competition from peers including Yelp (YELP), Alibaba, Amazon (AMZN), and eBay (EBAY) has been crushing once popular coupons platform.
Groupon shares are up 19.4% in the past 52 weeks, but down 16.4% since the start of this year.
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Groupon Q1 results (click to enlarge)
