The battle between Instagram and Snapchat has just got more tense. Instagram has stated that it currently has double the number of active users for its Stories feature than Snapchat. It may be noted that the feature was replicated by Instagram after it was initially launched by the latter.
Instagram said nearly 400 people were using its stories features on a daily basis, whereas Snapchat had reported in its first-quarter results of having 191 million people who used the app daily.
The Facebook-unit has been copying numerous features that Snapchat introduced for its users. But Instagram is now ripping Snapchat by taking its Stories feature to a new level by introducing innovative features and by allowing users to play with different effects. By introducing new filters, Instagram aims to keep its users hooked to the app for long. In the latest update, Instagram even allows users to add background music to their stories.
A recent survey conducted by Mediakik found that users in North America prefer Instagram Stories over Snapchat. The study reveals that the use of Snapchat among users fell by 33%, while the number of Stories that are posted on Instagram increased 25%.