Louisiana-Pacific Corporation (NYSE: LPX) Q2 2025 Earnings Call dated Aug. 06, 2025
Corporate Participants:
Aaron Howald — Vice President, Investor Relations, Financial Planning & Analysis, Corporate Development
Brad Southern — Chair & Chief Executive Officer
Alan Haughie — Executive Vice President, Chief Financial Officer
Analysts:
George Staphos — Analyst
Michael Roxland — Analyst
Ketan Mamtora — Analyst
Susan Maklari — Analyst
Sean Steuart — Analyst
Mark Weintraub — Analyst
Matthew McKellar — Analyst
Steven Ramsey — Analyst
Kurt Yinger — Analyst
Presentation:
Operator
Thank you for standing by. My name is Jordan, and I’ll be your conference operator today. At this time, I’d like to welcome everyone to the Louisiana-Pacific Corporation Second Quarter 2025 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question-and-answer session. [Operator Instructions] Thank you.
I’d now like to turn the call over to Aaron Howald, VP of Investor Relations. Please go ahead.
Aaron Howald — Vice President, Investor Relations, Financial Planning & Analysis, Corporate Development
Thank you, operator, and good morning, everyone. Thank you for joining us to discuss LP’s results for the second quarter of 2025 as well as our updated outlook for the full year.
On the call with me this morning are Brad Southern, LP’s Chief Executive Officer; and Alan Haughie, LP’s Chief Financial Officer. As always, after prepared remarks, we will take a round of questions. During this morning’s call, we will refer to a presentation that has been posted to LP’s IR webpage, which is investor.lpcorp.com. Our 8-K filing, earnings press release, sustainability report, and other materials are also available there.
Finally, I will caution you that today’s discussion will contain forward-looking statements and non-GAAP financial metrics as described on Slides 2 and 3 of LP’s earnings presentation. The appendix of that presentation also contains reconciliations that are further supplemented by this morning’s 8-K filing. All of those materials are incorporated herein by reference.
And with that, over to Brad.
Brad Southern — Chair & Chief Executive Officer
Thanks, Aaron, and thank you all for joining us today for LP’s second quarter earnings call. I will describe some highlights from the quarter before turning the call over to Alan for segment details and our updated outlook for the second half of the year.
The Siding segment once again delivered growth in the second quarter despite an increasingly challenging market backdrop. U.S. housing starts remain below long-term average demand levels, and the single-family mix has softened, which has contributed to steadily falling commodity OSB prices. The general sentiment among repair and remodeling contractors is also more cautious than expected earlier in the year. However, once again, LP’s Siding segment executed our strategy and achieved a record quarter for volume, revenue, and EBITDA. We did this by delivering value for our customers across new construction, R&R, and all site construction with durable, beautiful, sustainable, and labor-saving SmartSide and ExpertFinish, Trim & Siding.
Page 5 of the presentation shows a summary of highlights for the second quarter. Siding revenue grew by 11% compared to last year, partially offsetting a negative $102 million impact from lower OSB prices. The result was $755 million in sales, $142 million in EBITDA, and $0.99 of adjusted earnings per share for LP in the quarter. Both segments continued to improve operating efficiency, which we measure as overall equipment effectiveness or OEE. Siding OEE in the second quarter reached 78% and OSB hit 79%. OEE drives value by unlocking incremental capacity in Siding and increasing operational flexibility in OSB.
I want to thank our operations teams for their dedication to running our mills safely and efficiently, maintaining our assets, and delivering OSB and Siding with industry-leading quality. Current market conditions are difficult for our OSB segment, but LP has been here before, we have demonstrated that our teams can execute our strategy, come what may.
Siding is obviously not immune to the softening market, but the unique value proposition of SmartSide, the diverse market exposure in home building R&R, sheds, and manufactured housing, and our ongoing customer-focused new product development leave us confident that we have a long runway of growth ahead of us. I believe that in the long run, in good markets and bad, SmartSide will continue to capture share from other Siding substrates and grow above the underlying markets we serve. I believe this because of the culture we have built.
So before I turn to Alan, let me close by mentioning some examples of how LP’s culture is driving results and being recognized. LP learned in June, which happens to be National Safety Month, we once again were named the Safest Company in 2024 by APA, the Engineered Wood Association. This is the third year in a row and the 13th time in the award’s 17-year history that LP has earned this honor. LP’s New Waverly Transportation team received the Platinum award for Highway Safety from the Great West Casualty Company. This was New Waverly’s fourth consecutive year to win that award.
In 2024, our team logged 10 million miles without a single preventable DOT reportable accident. 2024 was also the fourth consecutive year for LP to be named the Top Workplace in Middle Tennessee by The Tennessean newspaper. All of these facets of our strong culture, as well as other aspects of our sustainable business model, are detailed in LP’s 2025 Sustainability Report, which we recently published.
And with that, I will ask Alan to share more details on segment results, cash flow, and our updated outlook for the year.
Alan Haughie — Executive Vice President, Chief Financial Officer
Thanks, Brad. I’d also like to add my congratulations to everyone who contributes to LP’s strong safety culture. Safety is, of course, it’s a reward, but a full trophy case is a nice bonus. Okay.
On Page 17 of the presentation, you’ll see that the second quarter for Siding was one of continued growth. But beyond that, there aren’t that many other moving pieces. Revenue increased year-over-year by 11% with 2% from price and 8% from volume. The volume increase added $35 million in revenue at nearly a 50% incremental EBITDA margin.
Both the housing and repair and remodel markets were softer than off-site construction, which includes sheds and manufactured housing. And this mix-shift slightly dampened the price benefit of another record quarter for ExpertFinish, but the pure price bar on the waterfall is really the only place where this adverse mix shows up because it was actually margin-accretive in the quarter.
We invested $2 million more in sales and marketing and saw another $2 million in minor inflationary costs, with freight and labor inflation offsetting improved raw material costs. And of course, the tariff situation remains unchanged from the first quarter, and it is tariffs that comprise the bulk of the $4 million in the other bar.
Looking through the fairly straightforward waterfall, it was a record quarter for SmartSide volume, revenue, and EBITDA, with growth and leverage generating margin expansion. The EBITDA margin of 27% was not a record because LP’s Siding mills are still not fully utilized. Continued growth in share gains with the corresponding leverage from higher utilization rates should, all else equal, drive margin increases. That is, until they are temporarily damped again by the cost and lower utilization associated with starting of the next mill. In the grand scheme, this is, of course, a good thing, but it’s a phenomenon we like to describe as the rising sine wave of Siding margins.
The OSB waterfall on Page 8 is once again dominated by commodity OSB prices, which, as I’m sure you’re all aware, have fallen to multi-year lows. Even the $7 million of other in the far right bar on the waterfall is mostly the impact of price on inventory valuation, so price by another name. However, EBITDA of $19 million in the quarter meaningfully outperformed LP’s algorithmic guidance, mostly due to exceptional cost control measures at the mills and the lag effect in price realization induced by our order file dynamics. In other words, when prices fall steadily as they did in the second and third months of the quarter, this lag provides a small but temporary silver lining.
The current demand and pricing environment for OSB is unusually difficult, likely exacerbated by tariff uncertainty and elevated interest rates. We obviously have no control of commodity OSB prices, but as Brad said, we’ve consistently demonstrated that LP has the strategic clarity and operational efficiency to manage our capacity with discipline and agility, and we’ll do our best to navigate the soft OSB market as we have done in many previous down-cycles.
So the cash flow slide on Page 9 is also pretty clean with seasonal reductions in working capital, net of tax payments, adding $20 million to the $142 million of EBITDA for operating cash flow of $162 million. This cash flow just opposed against current commodity OSB prices is a remarkable testament to LP’s transformation and highlights the value of Siding’s consistent growth, pricing power, and margin expansion through operating leverage. And we use this cash for consistent execution of our capital allocation strategy.
We invested $68 million in capex in the quarter and returned $19 million to shareholders through dividends. With $1.1 billion in liquidity, including $333 million of cash as of June 30th, LP is comfortably positioned to invest as needed in new siding press capacity, increased prefinishing capabilities, or other options to support and accelerate growth in Siding and execution in OSB.
Which brings me to our updated guidance on Page 10. Based on the order file we see before us today, we are reaffirming our full-year Siding guide of about $1.7 billion in revenue and about $430 million in EBITDA. We continue to anticipate a normal-ish seasonal demand pattern with volume roughly flat to last year’s third quarter, which you recall was the peak demand quarter in 2024, plus about 3% higher prices. This would produce about $430 million in third quarter sales revenue for 3% growth despite housing and repair and remodel outlooks that remain quite challenging. EBITDA of about $110 million would result in an EBITDA margin of roughly 26%.
As for OSB, well, commodity prices are exceptionally low, especially for this time of year, which would generally be the peak of the building season. In fact, adjusted for inflation using the CPI, today’s OSB prices are the lowest in at least 20 years. Now, while we cannot control prices, we are doing everything we can to control costs and manage our capacity with agility and discipline.
Current prices are well below our EBITDA breakeven level. And while we certainly hope that the price assumption in our algorithmic OSB guidance did not play out, we also think there is value in maintaining a consistent approach to OSB guidance in order to provide as much clarity as we can. So in the event that Random Lengths prices remain flat at their current record-low level through the year-end, the OSB segment will see negative EBITDA of around $45 million in the third quarter and a bit worse than that in the fourth quarter as the price benefit of the time lag dissipates, which would bring EBITDA for the full year for OSB to a negative $25 million.
Now I’d like to stress that this is a model, not a prediction, and certainly not a signal that we’re anything but relentless in our efforts to reduce costs across our OSB network. In fact, part of the cost control efforts in OSB will show up in reduced capital expenditures in the second half of the year. This will lower our total capex to roughly $180 million for growth, which is still mostly exciting, of course, and $170 million in sustaining maintenance for a full-year total of $350 million, which is about $60 million lower than our prior capex guidance.
Before taking questions, I would like to close with this. The demand environment is weakening somewhat, most acutely in OSB. But this only highlights the value of LP Siding segment, where growth driven by material conversion, product innovation, and share gains, let SmartSide continue to outperform the market, rain or shine.
And with that, I’ll open the call for questions.
Questions and Answers:
Operator
[Operator Instructions] Your first question comes from the line of George Staphos from Bank of America Securities. Your line is live.
George Staphos
Thanks very much. Hi, everyone. Good morning. Congratulations on the progress year-to-date, gentlemen. First question, and you’ve been quite consistent in maintaining a conservative and balanced outlook for Siding and outperforming that over the course of the year. When we look at 3Q, it suggests a little bit of a decrement in margin and progress. Is there anything discrete that we should be mindful of there? Or is that Alan, just trying to keep some cushion for the unknowables at this juncture in the quarter? And had a couple of follow-ons.
Alan Haughie
Yeah. Well put. I’m not going to admit to the existence of a cushion quite, but I’d like to point out that the third quarter of last year was the peak quarter last year, and it is — it’s reasonable, I think, particularly in this climate, to expect that Q2 might prove to be that peak this year. If you look at what we’re really doing is looking at Q2 and Q3 combined, kind of, I like to say the word-ish a lot, so kind of ish.
George Staphos
Yeah.
Alan Haughie
And so if you look at those quarters combined, that’s a revenue growth of about 7% year-over-year, which I think is pretty healthy. There are some other minor dynamics, and shed volumes or panel volumes were certainly very strong in Q2. We’re not necessarily expecting that to persist quite as strongly as it did going forward. So I would say it’s a sort of balanced approach on the revenue line and a very safe approach on the EBITDA line.
George Staphos
Okay. I appreciate that, Alan. And you gave us a fair amount of color for the third quarter. I don’t know if it’s worth it, but to the extent that you can comment about early trends in third quarter, what the exit rates are on volume for Siding, that would be helpful. And then my last question, I’ll turn over and come back into queue. The capex numbers came down. It sounds like it’s largely an OSB. But was there anything on the Siding side that we should be paying attention to relative to ultimately the growth outlook, the next conversion with Holton, et-cetera. Thanks, guys. I’ll turn it over.
Alan Haughie
Right. I’ll take the capex question, and then Brad will take the sort of market-facing question. The — you’re right that the majority of the capex reduction is in OSB. And arguably, if we weren’t trimming OSB capex, I’d probably have left the whole capex guidance the same. It’s hard to land that such a thing on a dime. So the majority of the trimming is in OSB. There’s a little bit in Siding, but nothing significant.
Brad Southern
Yeah. George, on the Q3 order file, we came into the Q2 order file really, really strong carryover from Q1 into Q2, we saw some weakening of that order file as we went through the quarter, and it’s kind of stabilized where we were consistent with the guidance that Alan has given for the quarter. So it’s good, but not as good as it was going into the beginnings of Q2.
George Staphos
Okay. Understood. Thanks, Brad. I’ll turn it over.
Brad Southern
Thank you.
Operator
Your next question comes from the line of Mike Roxland from Truist Securities. Your line is live.
Michael Roxland
Yeah. Thank you, Brad, Alan, Aaron, for taking my questions and congrats on a nice quarter despite the backdrop.
Brad Southern
Thank you.
Alan Haughie
Thanks, Mike.
Michael Roxland
I wanted to follow up with you on the good cost control effects you mentioned in OSB. Obviously, you had $19 million in EBITDA well-above where we wound up — were forecasting for the quarter. Any color you can share on what you actually did, how the businesses ran, what costs they were managed more efficiently, what they did to make sure that they were operating as effectively as possible during the quarter despite the weak pricing backdrop. Thanks.
Brad Southern
Yeah. So two key drivers to that, as I mentioned, OEE, really outstanding performance for the quarter, and kudos to our operations teams, because it’s — it can be difficult at times to maintain efficiency when you — when the kind of market is slowing down in front of you. But we ran just from an efficiency standpoint, the operations, particularly in OSB, ran really, really well, which means high uptime, a high A grade yield, and then good speeds when we were running the presses. And then second to that is we have been pretty aggressive on cost-containment in that business, as we saw the market fall away. And so those two combined really was a significant contributor to our ability to beat some of the algorithms around where margins should be in that business, given where pricing is.
Michael Roxland
Got it. Thanks, Brad. And then just one quick follow-up. I would love to get your thoughts around shrinking home sizes and implications for Siding. I have to believe that even with home sizes shrinking, that the currently low penetration rate of which brand-based siding and the potential for an upcoming, let’s say, cycle would more than offset shrinking home sizes. But any color you have on that would be great. Thank you.
Brad Southern
I totally agree with what you said, we’d rather homes — average home sizes be bigger rather than smaller for both of our businesses. But given the market share opportunities we have across all our different segments, we still — I mean, we believe securing either new homes to put our siding on or a growing market share in repair and remodel will overwhelm any reduction in housing sizes that we see as a — as the industry combats this affordability issue. So yeah, it would be a slight headwind for us, but overwhelmingly, we have enough tailwinds to where that should not be a significant factor in our volume growth story for Siding.
Operator
Your next question comes from the line of Ketan Mamtora from BMO Capital Markets. Your line is live.
Ketan Mamtora
Thank you and good morning. I’d like to come back to the Siding guidance for back half. Alan, if I heard you right, you said volumes in the third quarter would be flat year-over-year. But if I just think about sort of the implied fourth quarter, that would assume kind of revenues up kind of low-double-digits. Can you just help us understand kind of the nuances here in terms of what’s going on in Q3, Q4, and if you are sort of baking in some recovery as we get into Q4?
Alan Haughie
Well, if you sort of — I’m going to sort of duplicate the math that’s implied. What we’re looking at a year that’s kind of symmetrical, revenue of $400 million-ish in Q1 and Q4, and then something north of that $460 million in Q2 and $430 million in Q3. So it is a seasonal pattern with really just that shift between Q2 and Q3. So yeah, we’re assuming sort of healthy volume growth Q4 of this year, but I think Q4 of last year was relatively low, certainly compared to Q3. So yeah, I think it’s a reasonably safe volume outlook.
Ketan Mamtora
Understood. Okay. And then, Alan, can you just remind us in terms of your operating rates in the second quarter in both OSB and Siding and sort of what’s your approach, especially in OSB, given where prices are. You talked about kind of doing everything you can on the cost side, but I’m just curious, sort of your approach on the production side?
Alan Haughie
Aaron, why don’t you take this?
Aaron Howald
Yeah, okay. Thanks. Good morning. So for OSB in the second quarter, we were sort of mid-80% range operating rates, a bit lower than that, and maybe a hair lower than that in Siding as we ramp up new capacity. You can infer the operating rates from our volume guide in the third quarter for Siding. For OSB, we’re always hesitant to specifically discuss volume for all the obvious reasons. But what I’ll just say is that we are executing our strategy, which is to supply the amount of wood that the market demands. And current prices are telling us now that demand is not very high. When customers want more wood, we’ll supply it.
Brad Southern
Let me just to be repetitive to Aaron, we really have a finger on demand for our customers, given who we are in the OSB business. And we’re very cognizant of when our customers need wood, we want to supply it. But we certainly are — do not want to build any inventory in the channel or at our mill locations, and in order to avoid that, that leads to downtime to make sure we’re matching capacity and production with demand, and we’ll continue to do that indefinitely in our OSB business.
Ketan Mamtora
Understood. That’s very helpful perspective. I’ll jump back in the queue. Good luck.
Brad Southern
Thanks, Ketan
Operator
Thank you. Your next question comes from the line of Susan Maklari from Goldman Sachs. Your line is live.
Susan Maklari
Thank you. Good morning, everyone.
Aaron Howald
Hi, Susan.
Susan Maklari
Good morning, Aaron. My first question is on the Siding. Can you talk a little bit about the sell-through that you saw into the second quarter and how channel inventories are positioned coming into the back-half of this year? What gives you the confidence that you can see that level of growth that Alan mentioned in the fourth quarter?
Brad Southern
Susan, we feel that way because we did have good sell-through in Q2. As we continue to ship or turned out to be record volumes, our customers continue to order, we — inventories in the channel around Siding, are right where we’d expect them to be this time of year. And so the good pull-through was very reassuring and I would say somewhat surprising given some of the economic and housing data that we were looking at throughout the quarter.
So we feel good about — really good about end-use demand in Q2 being consistent with what we saw in our order file and what we shipped. And while as — demand has moderated a little bit compared to where we were this time last quarter, we do believe what’s going — what we’re selling today is also ending up with contractors and being installed on homes rather than being put in inventory. So we feel like it’s — the pull throughout this year has been really good, and we have reasonable inventories in the channel, given where we are in the year.
Susan Maklari
Okay. That’s great to hear, Brad. Thanks for the color. And then following up on Siding, can you talk a bit about the mix that you’re seeing and any thoughts on how that will move in the back-half? What are you seeing in terms of Sheds, BuilderSeries, ExpertFinish, and just the implications there?
Brad Southern
So if you look at this year, and it was more extreme in Q1 than it was in Q2, but then rather consistent. We — our strongest product and therefore, end-use has been our panel business, where we’ve had really good pull-throughs for share in our shared segments both in Q1 and Q2, and also good pulls in the home centers, which is primarily a panel play, though we do have other SKUs there as well.
Secondly, our prefinish business, as we’ve talked about, the record volumes there for ExpertFinish is — I mean, that is a strong indication that repair and remodel has been a strong business for us this year. We have invested considerably both in manufacturing and sales and marketing assets over the previous couple of years in order to build momentum there. So it’s good to see that product and our penetration into repair and remodel being a significant driver to our results in Q2.
And then I would say thirdly, the new residential construction, while obviously, overall demand at the — for that is moderated as housing starts have kind of plateaued out. Our ability to gain market share over the last 12 months has been — has made that a significant contributor to our growth as well.
Looking to the second half, we do — I do think we’ll see some moderation in shed. And in fact, we’re seeing that now. But just given how strong it was in Q1 and Q2 and — but I believe that we’ll — and what we’re seeing today is we’ll continue to see strength in ExpertFinish, which means repair and remodel could be a good driver for us Q2 — Q3 and Q4. And then as we continue to execute with BuilderSeries, with our new construction national partners, we see that as steady as we go through the year. And certainly, if we were to see any kind of strengthening in use there with the large national builders, that could be another driver for us in the second half. So hopefully that answers your question. Yeah.
Susan Maklari
Yes. No, that’s great color. Thank you and good luck with the quarter.
Aaron Howald
Thanks, Susan.
Operator
Your next question comes from the line of Sean Steuart from TD Cowen. Your line is live.
Sean Steuart
Thank you. Good morning. A couple of questions. I want to follow up on OSB dynamics. And I guess we typically think of the industry cost curve as flat. Can you reference cost or margin variance across LP’s portfolio and how that could inform a downtime closure decisions? Trying to get a sense of the margin differential from your best to worst mills.
Brad Southern
Yeah. Sean, the cost curve is flat, especially at the mill level. So most times our downtime decisions are driven by geographic location, transportation cost, and then the local demand that is the outlet for most of that production. So it’s really not necessarily that we line up variable cost, stack that, and decide where to take downtime. It’s more dependent on delivered margin-based on where the mill is located, and based on the customer base it’s serving. And somewhat based on contracted volume that is kind of in that mill’s basket, which could keep the mill operating. So, obviously, we do that trying to maintain as higher margin as we can, but it’s not necessarily correlated strongly to cost-out of the press, though — although that is a factor.
Sean Steuart
Okay. Understood. Thanks for that, Brad. And then revisiting the capex guidance, it sounds like this is mostly OSB related to the reduction to the 2025 spend guidance. Any updated perspective on the Houlton expansion? I assume a chunk of what you’re delegating to the discretionary capex this year is getting started on that, broader perspective on when we can get more context on what the economics of that project might look like.
Brad Southern
So, we are continuing to do the detailed engineering for that project and trying to absorb all the inflationary impact that it had — has had on some of the cost estimates that we had done earlier. So the work continues there. I would say, Sean, in the next quarter or two, we’ll be able to get more specific on tying down the cost and the returns. I will say, despite the inflationary impact on steel and construction, you factor in the price increases that we’ve gotten over the last couple of years, returns are still really healthy for a project like that, and we continue to work on it diligently, but just not ready to provide any detailed information yet because we don’t have it.
Sean Steuart
Got it. Okay. That’s all I have for now. Thanks very much.
Brad Southern
Thank you.
Operator
Your next question comes from the line of Mark Weintraub from Seaport Research Partners. Your line is live.
Mark Weintraub
Thank you. So obviously, really strong performance still in Siding and your volumes are good. There’s been some kind of mixes in this — some — you talked about sheds being pretty strong and prefinish being pretty strong. I mean, one thing that did strike me is that your estimated prices and kind of accrued revenue divided by shipments is still up, but maybe not quite as strong as I might have thought, but how much of that is — what’s going on mix? How is that affecting pricing, and — or how much of it is just kind of the reality of the environment that we’re in?
Alan Haughie
It’s more mixed than any sort of headwind. Like as — we said, well, said, panels are sort of our lowest — some of our lowest-priced products, high-margin, but lowest priced. I kind of didn’t explain it that well in my prepared remarks, I guess. So — and ExpertFinish, of course, is among the highest priced, but among some currently and temporarily among some of the lowest margin.
So yeah, I mean — I remember when we actually gave guidance for the year, this question came up and we had at that point in the early part of the year, we are anticipating relatively healthy or shared/panel growth and hence sort of signal that dampening of the net price that you’re going to see, but the fundamental price increases that we have across our portfolio are all strong. So this really is — it’s a strong mix factor. And at times we’ve had 9% pricing, which has been 3 points of prices, 6 points of mix, and we’re seeing something of that the opposite effect in 2025.
Mark Weintraub
Got you.
Alan Haughie
It is, believe it or not, it really is mix.
Mark Weintraub
Right. So, Shed is outweighing ExpertFinish at the end of the day, in terms of —
Alan Haughie
Yeah, yeah.
Mark Weintraub
The impact on mix.
Alan Haughie
Yeah.
Mark Weintraub
Okay. And then I mean, are you making other adjustments? Obviously, you pull capex, and it’s primarily in OSB. I mean it — again, not wanting to split hairs, but like the marketing expense maybe wasn’t up as much as it had — it was actually down a little bit in this quarter. Are you making other adjustments, and sort of what can you just sort of just color in-kind of the bigger thought process? Look, it’s a very difficult environment. And so what are — what’s sort of the strategy at this point?
Brad Southern
Yeah. So Mark, we’re really focused on cost containment and management in our OSB business, every penny — looking at every penny, looking at allocated cost to that business. So that’s an environment where we are very conservative on cost.
On Siding, when you have the kind of growth that we’ve had in the last six quarters and some — and a lot of that can be attributed to the increased sales and marketing investment that we’ve made over the last couple of years. We talked about adding a Houlton, incremental capacity, we’ve just converted Sagola. We’re going to continue to invest in sales and marketing. It won’t be a consistent quarter-to-quarter. That stuff is — can be seasonal or the way we time a marketing campaign or onboarding new sales assets is it can be rather lumpy. So you’ll see volatility in that. But the trend for us in Siding is continued investment to drive growth.
We just feel like we have so much available market share, and I hate to say this because I ran the business for 15 years and have been close to it for the last five, but still not great name recognition and brand recognition across the national footprint of builders and contractors. So we just look out at the market and see lots of opportunity. And obviously, we’re trying to accelerate that with capacity and with new products, but also we do have to stay aggressive on sales and marketing as long as we see those opportunities in front of us. And we see, as I think Alan’s prepared remarks, a long runway for growth, and we certainly believe that, and we’ll continue to invest so that we can realize it in the future.
Mark Weintraub
Much appreciated, Brad. Maybe just a follow-up real quickly on that. Are there any additional kind of markers on the growth that you can highlight that’s going to sort of help feed the machine in the quarters to come?
Brad Southern
Yeah. Well, the — if you — not to be repetitive to prior remarks, but it’s so under — in the ExpertFinish, there’s so much opportunity there. We launched brushed smooth product recently, just now — this year being now, getting that into the market and getting it commercialized opens up a swath of unavailable market that were smooth is the preferred texture. And then our natural series, which is the 2-tone in markets where that’s a preferred look that provides opportunity as well.
I mean — and then on the contractor side, we’ve got three-dimensional corners now, which is a great labor-saving and ease of installation opportunity. So it’s great as for those of you all been to our booth at IBS just to see every year, we’re hanging new products up on those walls. And you know, and we don’t hit a — not hitting 1,000 with them, but we’ve got a pretty high batting average. And those — everything I mentioned right there opens up markets that we were way under-penetrated in. So, yeah, so that’s been — there’s no question that our innovation over the past five, well, say, post-COVID has been the key to driving our demand growth because it’s just opened up the available market window, and we’ll continue. And part of that investment mark that we’ve made in SG&A and what we call marketing expense is around investment in our innovation teams.
Mark Weintraub
Fantastic. Thanks very much.
Operator
Your next question comes from the line of Matthew McKellar from RBC. Your line is live.
Matthew McKellar
Good morning. A couple of related questions on how you’re competing with other substrates. First, in the new residential market in particular, is it your sense that vinyl is still donating the most share or materials like brick now under more pressure with more focus on affordability? And second, would you expect higher lumber prices on the back of increased duties and potential tariffs on non-U.S. supply to be meaningful for how you compete with sawn wood siding in the U.S. market? Thanks.
Brad Southern
So I mean to — remind me if I miss one of those, but on the brick side, yeah, I think there is an opportunity with the cost of brick, this drive for affordability, the availability of labor to lay brick. We hear about opportunities for conversion there, and maybe some small builders have been able to do some of that. I don’t make that — that’s not a meaningful contributor right now, but it is something that may provide opportunity in the future. Yes, I do think that the biggest opportunity we have — continue to have is vinyl conversion, both in new construction and manufactured housing, and with repair and remodel. Their affordability can drive people to vinyl siding. So we’ve got that as the constraint, maybe to conversion, to converting more, but we certainly, from a preference standpoint and from long-term value proposition, we see that as very fertile ground for us.
And then, yeah, I understand what you’re saying around the trim. We do compete somewhat with solid sawn trim products. Our pricing normally is higher than a solid sawn wood because of the value prop there. But if we were to see pricing increase on solid sawn, that would be an advantage for us in our trim business. So it’s — but it’s not — I would say once we’ve converted our — once we’ve converted a contractor to our engineered wood trim, there’s — unless prices get really, really low, there’s not a lot of conversion back to solid sawn in my experience.
Matthew McKellar
That’s great. Thanks for the detail. I’ll pass it back.
Brad Southern
You’re welcome.
Operator
Your next question comes from the line of Steven Ramsey from Thompson Research Group. Your line is live.
Steven Ramsey
Hi, good morning. Wanted to think about manufactured housing and sheds from a couple of angles. First, can you share high-level where manufactured housing can be for the Siding business, thinking about how the affordability challenges may be pushing some buyers towards that product? And basically if that can be an expanded TAM for your Siding products?
And then secondly, on Sheds, where demand is this year, how far it is off the prior peaks or where it compares to the past levels, and if we’re at highs on that side of things or if there’s more gains to be had in the next couple of years?
Brad Southern
On the shed side, look, it was phenomenal during COVID, the shed demand. I don’t know off the top of my head, and if Aaron, if you do, you can comment. I don’t know if we’re back to that peak, but what we saw was COVID, peak or dip, and now it’s back to what I would call more normal type of volumes there, normal and strong, especially compared to prior periods, which is how we’re gauging it. It’s been a really good year for us.
I don’t think in any way is it overbuilt or there’s pull-forward demand like we saw for — saw in during COVID. So I mean that is a really good piece of business for us, consistent panel volume that we run very efficiently, and it’s been — is really good margins. So it’s good to be in there. On manufactured housing, that’s an opportunity for us. It’s — I believe that one of the ways the industry is going to tackle affordability is through manufactured housing. When you have a modular building that is transported down the road, our siding is a great solution for that.
It provides an aesthetic that is a step above what’s currently the predominant product there, which is vinyl. We have a warranty. It can be prefinished, which could really help from an efficiency standpoint with the manufacturer, and it’s structural, which can add some stability to the home. So we see that as an opportunity that — we’ve always had some market share there through the years, but I do see that as that industry taking market share as affordability continues to be an issue. And we’re well-positioned to take advantage of that through the — our long history serving that channel.
Steven Ramsey
Okay. That’s great color. And then shifting to Structural Solutions and OSB, still half of volume and volume held flat, albeit low levels. Can you talk about where you’re seeing demand within that portfolio? And if there’s anything to dissect between new product adoption, or discretionary purchasing.
Brad Southern
Yeah. So the demand is kind of across the portfolio. Obviously, our strength in that from a volume standpoint, our strength comes from our flooring product and our TechShield Radiant Barrier products. Both of those are tied to new construction. Look, especially with flooring, when affordability becomes an issue, people can tend to buy down the value chain as far as flooring. But those are the two products that drive volume for us. And we’re pleased with where we are as far as the percentage, it is off some of the peaks we’ve had with Structural Solutions, but I think that is really because the price is the affordability issue, and the people are driving for lowest-cost when they can get it.
So we’ll continue to sell our value prop. And I still — it’s a significant part of what we do. But other than just reiterating the strength of our flooring and radiant barrier products, the rest of what we do there has been kind of steady to moderate growth over the last couple of years.
Steven Ramsey
Great. Thank you.
Operator
Your final question comes from the line of Kurt Yinger from D.A. Davidson. Your line is live.
Kurt Yinger
Great. Thanks and good morning, everyone. Just one question on kind of the new residential opportunity set for Siding. Your largest peer has kind of announced a number of these multi-year kind of exclusivity agreements. And I was just hoping if you could help us understand whether with that, the opportunity for share gains is kind of relegated to the smaller and medium-sized builders until those were sort of to expire, or whether there’s more nuance or kind of intricacy in terms of trying to drive penetration among those production guys, given that?
Brad Southern
It’s nuanced. And so we pursue opportunities all the time on those opportunities can come, for example, from the multifamily unit of a builder whose business we don’t have on the single family side. And so there’s a myriad of ways that we stay active with all of the large builders as far as being in the conversation around supplying their siding needs, along with their OSB needs. And so we — and we continue to get wins. And so we see continued opportunity there. And like as I mentioned before on this call, we don’t win them all, obviously, but we’ve had some wins.
Our BuilderSeries volume wouldn’t be growing the way it’s growing, and we’ll continue to be competitive. We went for many, many years, most of our time in Siding without a real value proposition for the large national and large regional builders. We have that now, and that value proposition plays well, especially when coupled with our OSB offering. So we’re full steam ahead on growing in that segment and do see opportunities for continued growth as we look forward.
Kurt Yinger
Great. That’s helpful. Appreciate the color. Thank you.
Brad Southern
You’re welcome.
Operator
That concludes the question-and-answer session. I will now turn the call over to Aaron for closing remarks.
Aaron Howald
Okay. Thank you, Jordan. With no further questions, we’ll end the call there. Thank you all for joining us to discuss LP’s results for the second quarter of 2025. And as always, we’ll be available for follow-ups throughout the day and the rest of the week. Thanks, everyone.
Operator
[Operator Closing Remarks]
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