In the quarter, Netflix recorded its highest quarterly paid net adds in its history — a 16% rise to hit 9.6 million. However, Netflix shares quickly dipped in after-market trade, possibly due to the 23% drop in quarterly paid net adds in the US market alone.
It has been barely a week since Disney announced plans to launch its $6.99-per-month streaming service Disney+. Given the sheer quantity of content the media conglomerate has at its disposal, Disney+ could give Netflix a run for its money if it doesn’t pull its socks up.
With Apple also joining the streaming race with its new offering, Netflix stressed that ‘content is king’ and invited the competition to the party. “We don’t anticipate that these new entrants will materially affect our growth because the transition from linear to on demand entertainment is so massive and because of the differing nature of our content offerings,” said Netflix in a statement.
THE MORE THE MERRIER
“Both companies are world class consumer brands and we’re excited to compete; the clear beneficiaries will be content creators and consumers who will reap the rewards of many companies vying to provide a great video experience for audiences,” the streaming giant said about Disney and Apple entering the market.
As it posted quarterly results the streaming giant also announced its outlook for the second quarter of fiscal 2019. In the upcoming quarter, Netflix is looking at its revenue jumping about 26% year-over-year to reach $4.93 billion. Net income for the second quarter is estimated to be $249 million or $0.55 per diluted share.
As the streaming market gets populated, Netflix is of the opinion that online content will follow a parallel structure like when cable TV became prevalent back in the last ’90s. Rather than seeing its competition as threats, Netflix seems to have welcomed them into an industry it hopes to benefit from new content.