In a bid to take on rivals Amazon (AMZN) and Blue Apron (APRN) in the meal kits services segment, Walmart (WMT) is teaming up with Palo Alto, California-based company Gobble, whose kits offer a variety of menu including seafood, poultry, and vegetarian. The innovate meal kit that can be cooked on a pan within 15 minutes can be purchased from Walmart’s e-commerce site.
Walmart is among the many companies jockeying for market share in the meal kit services segment. Walmart has a slight edge here as it already has a built-in customer base.
During an interview with Fortune, founder of the meal-kit company, Ooshma Garg, spoke about the new partnership, which was later confirmed by Walmart.
The innovate meal kit that can be cooked on a pan within 15 minutes can be purchased from Walmart’s e-commerce site.
In an email statement Walmart said, “With more than 75 million items on Walmart.com, we continue to look for new options to offer customers. This includes specialty food items like the meal delivery kits by Gobble, farm fresh crates and snack boxes that give customers convenient options to plan and prepare meals.”
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The meal-kit services space is extremely crowded due to which, iconic companies like Blue Apron is struggling to survive as a standalone company. Another major player Chef’d abruptly shut down business last month and laid off its hundreds of employees.
This is not the first time that Walmart is experimenting with meal kit business. Apart from developing its own in-store meal kit, Walmart also sells meal kits from Blue Apron’s rivals including Sun Basket and Home Chef.