In the midst of the market dominance by the Facebook (FB) and Twitter (TWTR), Snapchat has been attracting users from the social media giants. But it has been ranked much lesser than Facebook’s unit Instagram. Snapchat stories are experiencing a relative decline compared to the Instagram Stories.
Investors will be looking out for the daily active users’ count, which is likely to have a growth from the last year. The company could be impacted by the higher ad spend moderation and industry-wide need for technological expansion could pressure Snap in this quarter.
Since the third quarter of 2016, the company has been experiencing a decline in the daily active users’ growth as the year-over-year growth percentage has been turning thinner to single-digit. Investors expect the company to post a year-over-year growth but it is not likely to be a double-digit one.
The company could need a capital raise next year as Snap is running out of cash and the third quarter could show more of cash burn than last quarter. In this midst, the CEO Evan Spiegel is likely to announce more cost-cutting measures during the company’s conference call.
Shares of Snapchat has fallen over 55% in the past year and over 53% in the year so far. The stock is expected to fall further due to cash burn, stagnant daily average users growth and competition from Instagram and WhatsApp.