Still haunted by the redesign debacle that drew some harsh reactions from the market, Snap (SNAP) is probably hoping for a turnaround this year. While the positive rating on the stock in recent months lifted the sentiment, the abrupt exit of CFO Tim Stone last month has put things back to square one.
The general perception is that the photo-sharing platform will report a narrower loss when it unveils the fourth-quarter results Tuesday after the closing bell. The consensus estimate for revenue is $376.6 million, which represents a 32% annual increase.
It needs to be noted that the company has a history of beating estimates consistently, which complements its efforts to achieve breakeven this year – by focusing more on third-party advertising and content partnerships.
When Snap reported its September-quarter results, the improvement in the bottom-line and revenue figures was nearly eclipsed by a drop in the number of users, continuing the trend seen in the preceding quarters. And, the stock suffered badly. While net loss narrowed by two cents to $0.12 per share and beat estimates, aided by a 43% revenue growth, the number of daily active users declined sequentially.
For the company, the progressive contraction of the user base is a cause for concern, especially in the wake of increasing competition from the likes of Instagram. Currently, the improvement in average revenue per user – thanks to the revised prices – is the key to sustaining the positive momentum.
Customers seem to be ditching the app primarily due to the new design which according to experts is not appealing to the target users, especially when compared to the feature-rich Instagram and WhatsApp. In short, Snap’s ability to keep users engaged is inferior to that of its peers due to the limitations of the app.
Stone’s exit followed a series of executive departures, including chief strategy officer Imran Khan, communications VP Mary Ritti, HR head Jason Halpert and Content VP Nick Bell. The talent exodus is another dampener as far as recovery is concerned.
Snap shares progressively declined since the beginning of last year, losing as much as 63%. Having regained momentum in the recent weeks, they traded sharply higher during Friday’s regular session. However, the stock is still far below its post-IPO peak.
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