Categories Retail

Starbucks is hoping to mollify investors with summer-special beverages

Things have not been going so great with Starbucks (SBUX) lately. Its shares are currently trading at a yearly low of $50.70 on concerns over its unstable future, which were spurred by last week’s store closures and weak sales outlook. In an attempt to appease investors and customers alike, the coffee chain announced that it would launch two new limited-edition cold form tea lemonades in the US and Canada.

The tea lemonades – Summer Sunrise and Summer Sunset – will have the herbal tea flavor with tropical pineapple infusion and velvety cold foam. These two beverages add on to the Mango Dragonfruit Refreshers beverage, which was launched on Tuesday.

Related: Starbucks shares plunge on weak sales outlook and store closure

Starbucks is hoping to mollify investors with summer-special beverages

After a tumultuous year, Starbucks is hoping to get back to its feet with the introduction of the summer special beverages. Only a week ago, the coffee chain had announced its decision to shutter 150 out of its 8,000 stores in the next financial year. This is a three-fold increase in store closures, as it generally shuts only around 50 stores annually.

Also, the company provided a weaker-than-expected sales guidance, whereby Starbucks predicts a 1% rise in same-store sales. In contrast, the company is taking a hole in its own pocket by announcing a 20% dividend hike and its intention to return about $25 billion in the capital.

Starbucks’ shares have been trading between $50.70 and $61.94 for the past 52 weeks.

Most Popular

Earnings Preview: What to look for when Netflix (NFLX) reports Q4 2025 results

Netflix, Inc. (NASDAQ: NFLX) is expected to report Q4 results on January 20, amid expectations for strong revenue and earnings growth. The company is navigating a shifting streaming landscape where

What to look for when United Airlines (UAL) reports its Q4 2025 earnings results

Shares of United Airlines (NASDAQ: UAL) stayed red on Thursday. The stock has gained 15% over the past three months. The airline is scheduled to report its earnings results for

Infographic: How Constellation Brands (STZ) performed in Q3 2026

Constellation Brands, Inc. (NYSE: STZ) reported net sales of $2.22 billion for the third quarter of 2026, down 10% year-over-year. Organic net sales were down 2%. Net income attributable to

Tags

Add Comment
Loading...
Cancel
Viewing Highlight
Loading...
Highlight
Close
Top