The previous season of the show, created by the Duffer
Brothers, had only about 15 million viewers in the first three days.
The record-breaking viewership resonated in the stock market
as well, with NFLX stock climbing almost 2% on Tuesday. Netflix shares have
gained 43% since the beginning of this year.
The announcement was followed by an optimistic note by Justin Patterson of Raymond James, who said the viewership accounts for 26% of the streaming service’s overall paid subscriber base.
“As the content breadth and quality improve and drive more engagement, we see further pricing upside,” he added.
In general, the market is highly optimistic on the stock, with 24 out of 30 analysts recommending Buy. The stock has a 12-month average price target of $422.32, suggesting a 12% upside from the last close.
The streaming giant is slated to report second-quarter
financial results on July 17, Wednesday.