Uber’s arch-rival Lyft has always aimed at luring its customers with an enhanced experience. In fact, Lyft has been catching up with Uber at a faster pace, be it with the monthly subscriptions or by hitting a million rides per day. And now that Uber is experimenting with e-bikes, Lyft too swiftly entered into a partnership with a city-operated Baltimore Bike Share scheme in Maryland. And Lyft invested close to $270,000 in the scheme.
Founded a decade ago, JUMP had initially introduced its bike-sharing schemes in close to 40 cities in six countries. Just last year the bright red color bikes were unveiled in Washington at a price of $2 for a half an hour ride. Customers can reserve as well as unlock the electric bike by using smartphones. The startup currently boasts of having more than 200 bikes in service. Recently, JUMP even got $10 million in Series A round funding.
Uber’s purchase of JUMP, which already has an approval to function in San Francisco, will help the company accomplish one of its missions to offer several means of transport with its app in the urban centers, thereby allowing the customers to make their choice of ride-hailing vehicles.