Following a slump, the automaker rolled out another two models at the end of the 1970s in the US and subsequently made several attempts to overhaul the car’s image. Sales increased meaningfully in the US during 2012 and 2013 before dwindling shortly thereafter. In 2017, the company was able to sell just over 15,000 units.
Volkswagen will release two last models called the Final Edition SE and Final Edition SEL. The company’s first North American factory, located in Mexico, will produce the last Beetle next year. Although Volkswagen does not have any immediate plans to replace the Beetle amid its new strategies, the automaker does not entirely rule out the possibility.
There are speculations within the industry that the Beetle could make a comeback as an electric car but for the time being, parent Volkswagen has simply decided to call it a day on its iconic Love Bug.