Market opportunity
While the current market penetration of the technology is on the lower end, Summit Wireless CEO Brett Moyer said WiSA-certified products that are priced within the $1,500 range is expected to open up the market to more consumers. Meanwhile, WiSA products are available at a wider price range of $799 to $25,000.
“We supplement the marketing of the brands with direct-to-consumer WiSA marketing. If you look at WiSA-ready TVs, that’s LG and they are roughly 15% of the market. If you look at soundbars also, that gives us an available market of 35 to 40 million soundbars next year with the rollout of new products.”
The San Jose, California-based firm primarily generates revenues by selling custom ASICs and modules that make audio devices compliant with the technology. Summit Wireless also recently developed SoundSend, an audio transmitter that connects to smart TVs and wirelessly sends high-quality 24 bit 96 kHz audio to WiSA-enabled speakers from brands such as Enclave Audio, Klipsch and Dynaudio. The HDMI (or optical)-connected transmitter is expected to hit the markets this month for approximately $180.
The device can decode surround sound formats including Dolby Atmos and Dolby Digital, and connect to up to eight channels. Meanwhile, the management expects modules to continue to be the revenue driver for the firm going ahead.
“Revenues will be mostly from modules. We are distributing SoundSend to give guaranteed confidence that there is always going to be an affordable transmitter to connect to their speakers.”
Strong outlook
Arguably the strongest point in Summit’s recent earnings announcement was the revenue growth outlook of over 100%. While Q4 is generally a strong quarter, Brett said the strong optimism is built upon the expected new product launches, more than the holiday season. The CEO, meanwhile, declined from commenting on the firm’s roadmap to profitability.
A major challenge facing the firm right now is building consumer awareness about the technology, though there has been a steady increase in interest, as seen from the engagement on WiSA’s website.
“If we take the US market, I don’t need all 325 million people to know what WiSA is. At this stage, if we have five to ten million people who become aware of WiSA and are focused on acquiring home theatre type solutions, that’s great for us.”
ADVERTISEMENT
As of Monday, the stock was trading near $2.55 during market hours. The average 12-month average price target is at a 96% upside from this price.
______
For more insights into Summit Wireless, read the latest earnings call transcript here.