Xiaomi Corp. (01810) Q4 2021 Earnings Call Transcript

Xiaomi Corp.  (HKEX: 01810) Q4 2021 earnings call dated Mar. 22, 2022

Corporate Participants:

Anita Chen — Head of Investor Relations

Wang Xiang — Partner and President

Alain Lam — Vice President and Chief Financial Officer

Analysts:

Kyna Wong — Credit Suisse — Analyst

Andy Meng — Morgan Stanley — Analyst

Unidentified Participant — — Analyst

Gokul Hariharan — JPMorgan — Analyst

Wen Hanjing — CICC — Analyst

Presentation:

Operator

Ladies and gentlemen, thank you for standing by and welcome to Xiaomi 2021 Fourth Quarter and Annual Results Announcement Conference Call today. [Operator Instructions]

I’d now like to hand the conference over to your host today, Ms. Anita Chen, Head of Investor Relations. Please go ahead, madam.

Anita Chen — Head of Investor Relations

Good evening, ladies and gentlemen. Welcome to investor conference call hosted by Xiaomi Corporation regarding the company’s 2021 fourth quarter and annual results. Before we start the call, we would like to remind you that the call may include forward-looking statements, which are underlined by a number of risks and uncertainties and may not be realized in the future for various reasons. Information about general market conditions is coming from a variety of sources outside of Xiaomi. This presentation also contains some unaudited non-IFRS financial measures that should be considered in addition to, but not as a substitute for the company’s financials prepared in accordance with IFRS.

Joining us on the call today are Mr. Wang Xiang, Partner and President of Xiaomi Corporation; and Mr. Alain Lam, Vice President and CFO of Xiaomi Corporation and CEO of Airstar Digital Technology. To start, Mr. Wang will share recent strategic updates of the company. Thereafter, Mr. Lam will review the business and financial performance for the fourth quarter and full-year 2021. Following that, we will move on to the Q&A session.

I will now turn the call over to Mr. Wang.

Wang Xiang — Partner and President

Yes. Thank you. Thank you, Anita. Hello everyone. Good evening. Thank you for joining our 2021 fourth quarter and annual results earnings call. In 2021, against the backdrop of macro uncertainty and global supply disruption, we delivered outstanding business and financial results across all business segments.

In 2021, our total revenue reached RMB328.3 billion, up almost 34% year-over-year and adjusted net profit reached RMB22 billion, up almost 70%. Our global smartphone shipments exceeded 190 million in 2021 and we’re pleased to share that our smartphone shipments ranked number 3 both globally and in Mainland China in 2021 with record high market shares. As we continue to expand globally, we ranked number one in 14 markets and top 5 in 62 markets in the year. In particular, we ranked number 2 in Europe with a market share of 23% and retained our number one position in Spain for 2 consecutive years, and the number one position in India for 17 consecutive quarters.

We continue to strengthen our position in the premium smartphone market. In 2021, we shipped over 24 million premium smartphones globally compared to approximately 10 million the year before. Premium smartphones accounted for around 13% of our total smartphone shipments in 2021, compared with around 7% the year before. We remain committed to R&D investment and innovation. Last year, our R&D investments reached RMB13.2, up 42% year-over-year to provide best user experience. We continue to deliver cutting edge camera, charging and display technologies. In 2021, we successfully launched our first ISP chip and our first charging chip and our groundbreaking CyberDog robot and the smart glasses. Furthermore, we expect to invest over RMB100 billion over the next 5 years.

As we continue to build amazing products, we also strengthened our distribution channels. As the leader in online channel, our online market share of smartphones reached 34% in Mainland China in 2021. Meanwhile, we continue to expand our offline channel, and by end of last year, we had over 10,200 stores in Mainland China, an addition of over 7 stores in 2021. In 2022, our focus will be on further improving operational efficiency of these new offline retail stores and strengthen our sales and customer service capabilities. Our Internet service performance also exceeded expectations in 2021. Our global MIUI MAU reached 509 million in December last year, a net increase of 130 million from the year before. Our Midland China MIUI MAU increased for 5 consecutive quarters reaching 130 million. With our growing global user base and increase in premium smartphone shipments, our Internet service revenue achieved robust growth. Furthermore, our overseas Internet service revenue contributed to nearly 22% of total Internet service revenue in the first quarter of 2021. The spring season is surpassed. Together, we will face our challenges with courage and commitment while seizing new opportunities, we will endure through this period of uncertainty and to make our way to a brighter future. Now I’d like to invite Alain to discuss our fourth quarter and annual results in greater details. Alain, please.

Alain Lam — Vice President and Chief Financial Officer

Thank you, Xiang. Good evening. Good morning, everyone. Thank you for joining us today. Let’s start with our Q4 highlights. Despite the global shortage of key components and the continued challenges brought by the COVID-19 pandemic, our quarterly revenue and adjusted net profit achieved outstanding growth year-over-year. In the fourth quarter of 2021, our total revenue reached RMB85.6 billion, up 21.4% year-over-year and our adjusted net profit was RMB4.5 billion, up nearly 40% year-over-year.

Moreover, all 3 of our major business segments delivered strong performance. In the fourth quarter, our smartphone shipments ranked number 3 globally. And the number of connected devices on our AIoT platform grew nearly 34% year-over-year. Furthermore, our global and Mainland China MAU reached record highs.

For the full year 2021, revenue of each of our business segments achieved record highs. Total revenue amounted to RMB328.3 billion, an increase of 33.5% from 2020 and adjusted net profit was RMB22 billion, an increase of 69.5% year-over-year.

Our continuous investment in R&D has driven our overall robust growth. Our total R&D expenses in 2021 increased by 42.3% from 2020 to RMB13.2 billion. We continue to introduce cutting-edge technology to the market. In 2021, we launched our first proprietary image signal processor, the Surge C1. And our first proprietary charging chip, the Surge P1, which were equipped in our Xiaomi MiX Fold and Xiaomi 12 Pro premium flagship smartphones, to enhance our user experience. We also introduced Xiaomi Smart Glasses and CyberDog and established our robotics laboratory.

In addition, we applied liquid lens on our MiX Fold and our cyber focus algorithm on the Xiaomi 12 series, which further optimize smartphone imaging experience. Looking ahead, we will continue to invest heavily in R&D and we have announced our plan to invest more than RMB100 billion in R&D over the next 5 years.

Despite the global shortage of key components, our smartphone business maintained outstanding growth in 2021. Full year smartphone shipments exceeded a 119 million units in 2021 and our global smartphone ranking rose to number 3 setting record highs in terms of both market shipments and market share. From 2019 through 2021, our global smartphone market share has increased from 9.2% to 14.1%. Our Mainland China smartphone shipments also achieved record high market share of 15.2% in 2021 and ranked number 3 overall. From 2019 to 2021, our Mainland China smartphone market share increased from 10.5% to 15.2%. Our focus on premiumization has given the promising results. In 2021, our global premium [Technical Issue] our total shipment increased from approximately 7% in 2020 to approximately 13% in 2021. We continue to pursue our new retail strategy in Mainland China. We maintained our leading position in the online channel, while further strengthened our offline channel.

In 2021, we captured 33.6% online market share in Mainland China, an increase of 10 percentage points, compared to 2020. At the same time, we continued to expand our offline network. As of December 31, 2021, the number of our offline retail stores exceeded 10,200 and we opened 7,000 new stores net last year. In 2021, our offline market share in Mainland China increased to 6.7% from 5.2% in 2020. After successfully expanding, our offline retail store coverage in 2021, we will focus on operating efficiency improvement in 2022.

Our Smart EV business has been progressing ahead of schedule since we officially announced our entry in March 2021. Currently, our Smart EV R&D team has grown to over 1,000 people. We continue to expect mass production to officially begin in the first half of 2024.

Now let’s dive deeper into each of our segments, starting with smartphones. Our smartphone shipments continue to increase in the fourth quarter and full-year 2021. In the fourth quarter, our smartphone revenue reached [Technical Issue] exceeded 190 million units, up 30% year-over-year. Our ASP also increased by 5.6% year-over-year and reached RMB1,098 in 2021.

We continue to pursue our dual brand strategy. In December, we launched the Xiaomi 12 series which for the first time introduced dual premium models with 2 screen sizes. Xiaomi 12 and Xiaomi 12 Pro both come equipped with Qualcomm Snapdragon 8 GEN one processor. And in January 2022, their shipments exceeded the combined shipments of all other smartphones equipped with the same processor.

Xiaomi 12 Pro, which is equipped with our proprietary charging chip, the Surge P1, and the cyber focus algorithm, became the best seller among Android smartphones priced at or above RMB4,000 on jd.com and tmall.com. The Xiaomi 12 series has been well received among Mi fans and has successfully attracted new users. As of the end of January, over 50% of users of Xiaomi 12 series were new Xiaomi users. At the same time, our offline channels that help boost the sales of our premium smartphones, more than 50% of Xiaomi 12 series shipment came from the offline channel in the first month after launch.

Under the Redmi brand, we continue to provide the ultimate user experience, of course, highly accessible products. In February, we launched the Redmi K50G for gamers which offers outstanding performance in terms of speed, heat dissipation, fast-charging, display quality and sound and vibration effect. At the same time, we launched a special addition of the K50G in partnership with the Mercedes AMG Petronas Formula One team, which has a recognizable and exclusive design. Just last week, we also launched the Xiaomi Redmi K50 and Redmi K50 Pro. Within the first minute of sales launch, which was today, total orders those 2 products exceeded 330,000 units. Redmi K50 Pro features MediaTek Dimensity 9000 processor using TSMC’s Advanced 4-nanometer technology. And this also marked the first time Redmi phones featured 2K displays. In addition, the Redmi K50 Pro is also equipped with our self-developed Surge P1 charging chip and the 100 megapixel camera with optical image stabilization bringing high quality configuration to the mass market.

User experience is our top priority and we continue to improve our MIUI operating systems, in terms of smoothness, stability and privacy protection. In the fourth quarter, we launched MIUI 13. By optimizing memory management, background processing and data access speed, we substantially improved responsiveness and stability. In addition, we added new privacy protection features in MIUI 13 to provide even stronger user information security.

We continue to strengthen our overseas business and performed extremely well in major markets around the world. In 2021, our smartphone market share in all major regions, including China, Europe, Latin America, the Middle East, Africa and Asia Pacific all increased compared with 2021 [Phonetic]. According to Canalys, our smartphone market share in 2021 ranked number one in 14 markets and among the top 5 in 62 markets globally.

Let’s take a closer look at Europe, a market where we achieved remarkable results in 2021. Our smartphone shipment ranked number 2 with a market share of 22.5% in 2021. In Spain, we ranked first with market share of over 34%. In Italy and France, we ranked number 2 with market share of over 20% each, and in Germany, we ranked number 3 with market share of nearly 16%. Our overseas shipments of premium smartphones recorded rapid growth. In 2021, our overseas shipments of premium smartphone increased over 160% year-over-year. And its share of total overseas shipments increased approximately 6 percentage points compared with 2020. According to Canalys, we ranked number 3 in terms of overseas shipments of premium smartphones with retail prices at or above 350 US dollars.

We continue to increase our penetration in the overseas carrier channels. According to Canalys, our market share in Europe carrier channels increased from 7.9% in 2020 to 16.8% in 2021, and our market share in Latin America carrier channels increased from 4.6% to 12.3% during the same period. Overall, we shipped more than 25 million smartphones through carrier channels in the overseas markets, up over 120% year-over-year. According to Canalys also, our smartphone market share through carrier channels ranked top 3 in 34 overseas markets in 2021.

Now let’s look at our IoT products. Our IoT product revenue achieved record highs in both the fourth quarter and full year 2021. In the fourth quarter, revenue reached RMB25.1 billion, up 19.1% year-over-year. For the full year, revenue reached RMB85 billion, an increase of 26.1% year-over-year. Notably IoT product revenue also achieved record highs in both the fourth quarter and full year 2021 in the overseas markets. We remain focused on executing our Smartphone times AIoT strategy with emphasis on interconnectivity and user experience. As of December 2021, the number of connected devices on our AIoT platform reached 434 million, up 33.6% year-over-year. The number of users with 5 or more devices connected to our AIoT platform reached 8.8 million. The MAU of our AI Assistant reached 107 million, up 23.3% year-over-year. The MAU of our Mi Home app exceeded 60 million for the first time growing 42% year-over-year.

In 2021, despite the decline in global TV shipment in the broader market, our global smart TV shipments still managed to grow at a healthy place with full year revenue achieving a record high. In the fourth quarter, our global Smart TV global shipments reached 4.2 million units, up more than 20% year-over-year. Just last week, we launched our Redmi Max 100 inch TV, our largest yet, which comes with 4K display and 120 hertz refresh rate. We continue to be the leader in smart TV in terms of market share and we ranked top 5 globally in 2021. Additionally, our smart TV shipments ranked number one in Mainland China for three consecutive years now and number one in India for 14 consecutive quarters.

Our white goods business has shown solid growth and further penetrated the premium market. In 2021, sales of our smart air conditioners exceeded 2 million units, up more than 70% year-over-year. And our smart air conditioner with ventilation ranked first on jd.com and Tmall for 9 consecutive months now. In addition, we launched our premium mini washing machine and direct drive all-in-one washer dryer in the fourth quarter. And both ranked number one in their respective categories on jd.com and Tmall.

We continue to maintain our leading position in wearable products. According to Canalys, our wearable bands ranked number 2 globally in the fourth quarter of 2021 and according to IDC our TWS earbuds ranked number 2 globally and number one in Mainland China during the same period. In addition to the categories mentioned previously, we also maintained a strong market position in other categories. According to AVC, in Mainland China online channels, our smart door lock and smart speakers ranked number 1 and our robot vacuum cleaners and smart routers ranked number 2. Within the IoT business, there are many product categories with rapidly growing markets. And we aim to capitalize on the huge market potential going forward.

A quick summary of our rich and vibrant AIoT portfolio. As you can see, products at different stages of development offered different strategic opportunities for us. In the relatively mature product categories such as TVs, smart bands and air purifiers, we have achieved and maintained high market shift, which allow us to enjoy a very healthy and stable cash flow. In categories such as the white goods, the laptops, tablets, smart watches, routers, etc, with the market growth rate or the market itself as high, but our market share remained relatively low, we will aim to improve market share in these markets and drive our overall business growth. In categories such as smart door locks and TWS earphones, we aim to maintain our high market share while enjoying the fast growing market momentum. Going forward, in addition to getting our basics right, we obviously aim to strengthen our market position into high growth categories such as what you see, monitors, projectors etc and continue to introduce new hip products in both the domestic and overseas markets.

Now let’s look at the Internet services in more details. In 2021, we experienced significant increase in our user base. In December 2021, our global MIUI MAU reached 509 million and we added more than 112 million MAUs globally in 2021. Mainland China MIUI MAU grew for 5 consecutive quarters to reach 130 million and we added 19 million MAUs during this year — during last year. At the same time, global MAU of our smart TV grew more than 29% year-over-year. This continuous growth in active users will lay a solid foundation for the future growth of our Internet business.

Despite heightened industry uncertainty, we continued to improve our monetization capabilities, resulting in a solid growth of our Internet business. In 2021, Internet services revenue reached RMB28.2 billion, up 18.8% year-over-year. In the fourth quarter, Internet services revenue reached RMB7.3 billion, up 17.7% year-over-year. Our advertising revenue achieved record highs in both fourth quarter and full-year 2021. Meanwhile, gaming revenue also increased 9.5% year-over-year in the fourth quarter. In addition, our Internet services gross margin reached 76.1% in the fourth quarter of 2021, which was record high due to increased contribution from our advertising business.

Our overseas Internet business continued to outperform. In the fourth quarter, our overseas Internet revenue increased 79.5% year-over-year to RMB1.6 billion accounting for a record high 21.5% of total Internet services revenue.

Let me talk more about the monetization of our advertising and gaming businesses. In the fourth quarter, as I mentioned before, our advertising revenue hit a record high, as did each of pre-installation, search and performance and display advertising revenue. Revenue from games increased 9.5% year-over-year, mainly due to the growth in the number of paying users.

I also like to talk about the monetization of our smartphones from a lifetime value perspective. Looking at our internal data, it shows that the 12 month LTV lifetime value of our premium smartphones is nearly 2 times that of non-premium smartphones over a 12-month period, specifically pre-installation revenue per unit for premium smartphone is about 1.5 times that of non-premium smartphones. For games, that multiple is well 4.2 times. In the future, we will continue to execute our dual brand and premiumization strategies to further drive the growth of our Internet services business.

Now let’s move on to more detailed financials. Let’s look at the revenue breakdown in the fourth quarter. As I mentioned before, our revenue reached RMB85.6 billion, an increase of 21.4% year-over-year. If you look at the revenue from the overseas market, it has reached RMB41.6 billion, representing an increase of 23.4% year-over-year and accounting for 48.7% of our total revenue. For full year 2021, our revenue reached RMB328.3 billion, up 33.5% year-over-year.

By segment, smartphone revenue grew 37.2%, IoT revenue grew 26.1% and Internet services revenue grew 18.8% year-over-year. Our revenue from the overseas market reached a RMB163.6 billion, representing an increase of 33.7% year-over-year and accounting for 49.8% of our total revenue. Against the rapidly changing market environment, in the fourth quarter, our overall gross margin achieved another year-over-year increase to reach 17%. The gross margin of our smartphone business segment decreased slightly from 10.5% in the fourth quarter of 2020 to 10.1% in the fourth quarter of 2021 due to enhanced promotional efforts during major shopping festivals particularly in Mainland China last quarter. The gross margin of our IoT and lifestyle products segment reached 13%, representing an year-over-year increase and quarter-over-quarter increase. As I mentioned before, our Internet services gross margin reached 76.1% due to increased contributions from our advertising business.

Overall, in 2021, our gross margin increased to 17.7%, a record high. More impressively, annual gross margin of each of our segment achieved year-over-year growth and achieved their record highs respectively. For Internet services, gross margin increased 12.4 percentage points to 74.1%.

We continue to maintain high operating efficiency while continuing to invest in R&D. In the fourth quarter, our overall operating expense ratio was stable at 13.4% versus a year ago. And our R&D expense ratio was 4.5%. For the full year, overall operating expense ratio was 11.8% and R&D expense ratio increased from 3.8% in 2020 to 4.0% in 2021.

We continue to generate robust cash flow. In the fourth quarter, our adjusted operating cash flow was RMB12 billion. We are also actively returning cash to our shareholders. In 2021, we repurchased HKD8.4 billion of our own shares in the market. In fact, you may have just seen our announcement that our Board has approved a new RMB10 billion stock buyback program for the next year. As of December 31, 2021, our cash resources remain abundant at a RMB106 billion.

Last but not least, I would like to provide an update on our ESG-related initiatives and recognition. Fulfilling corporate social responsibility is highly important to us. In December 2021, Xiaomi was granted the Award of Excellence in ESG by the Chamber of Hong Kong listed companies in recognition of our ESG efforts and contributions. In October 2021, Forbes named Xiami in its World’s Best Employers List for 2021 demonstrating our employees acknowledgment of our commitment to employee care, talent development and social responsibility.

We’re trying to create a safe and reliable ecosystem for our users. In January, we issued Version 2.0 of our cyber security baseline which enhances the fundamental security framework for all Xiaomi smart devices. In the same month, the German Federal Office for information security, which would otherwise known at BSI announced that it could not identify any anomaly in Xiaomi smartphones with regards to data usage and network security. In February 2022, TrustArc certified that Xiaomi’s data policies are in compliance with the EU’s GDPR requirements. In November 2021, the Internet of Things Security Foundation recognized Xiaomi’s vulnerability disclosure policy as one of the best in the world. In January 2022, our AX3000 router received the British Standards institutions Kitemark certification. All the above demonstrate our commitment to protecting our user data and privacy.

Finally, we’ve also been deepening our involvement with public welfare initiatives. Beijing Shopping Foundation provided disaster relief to Hunan and Shaanxi provinces and pandemic related assistance to Sian. Xiaomi Foundation Limited in Hong Kong joined the pandemic control efforts in Hong Kong.

We also actively donate to education. The Xiaomi scholarship project aims to provide student financial aid totaling RMB500 million over 5 years. In February 2022, Beijing Xiaomi Foundation launched Xiaomi Youngest Scholar project, committed to funding university faculties and researchers in science related field. It plans to donate RMB500 million over 5 years.

This concludes our prepared remarks. We’d like to open the call for questions from investors.

Anita Chen — Head of Investor Relations

Thank you, Alain. We will now proceed to the Q&A session. Please limit your questions to a maximum of 2 so that we could allow more investors to ask their questions. Operator?

Questions and Answers:

Operator

Thank you. The question-and-answer session is now begin. [Operator Instructions] Our first question is come from Kyna Wong with Credit Suisse. Kyna, please go ahead.

Kyna Wong — Credit Suisse — Analyst

Thank you for taking my questions. Congratulations for such a good result despite the challenges we have seen in the fourth quarter. I have 2 question, given the global geopolitical tensions, smartphone market weakness and also pandemic initially in China, what do you expect the smartphone shipment in 2022? Last time, I remember Xiang actually mentioned the good momentum in 2022, of course, you working hard to deal with these challenges in the first half like chip shortage type constraints etc. So want to have an update here.

And the second question is about we see — as we have seen the sales promotion in the fourth quarter actually drive the gross margin on the smartphone shined but what should we expect going forward? Should we expect a more normalized margin trend in the 2022? And so given this kind of like supply constraint and also channel inventory etc issue, what should we expect on the margin trend?

Wang Xiang — Partner and President

Yeah. Thank you. Thank you for the question. Let me answer the first question first and then maybe I like Alain to address the second one. So the first question is related to the market, the smartphone market for the 2022. I think that despite the outside environment, actually the smartphone market, the size of the smartphone market is still a very, very big, for example, in 2021, the total available market for smartphones was around 1.3 to 1.4 billion units. So it’s a very big market. So we see Xiaomi, we still have a lot of great potential to grow, for example, Europe of today, we are right now, although we have achieved a very, very fast growth, although we are number one in Spain, we are number 2 in France, Italy, but still we see a lot of potential growth opportunities. The overall market in Western Europe — market share in Western Europe for us right now is, it’s about 16%, 17%, so I think we still have a very big room to grow in the Western Europe as an example. Another example is in Latin America, our market share in Latin America right now is only 12.5%. So we see a huge potential to grow. Of course, we have the Southeast Asian market. So these both are the market potential, those are good examples. Of course, we still need to grow our market share in China and India. Those are the traditional big markets for us. So this is the growth potential we see, we still have a lot of potential to growth. Well, how we can achieve the growth? I think the number one, we will continue to strengthen our investment in R&D. So in 2021, we put RMB13.2 billion in the investment. But in 2022, we will continue to to put more R&D dollars focused on several key areas, for example, smartphone and of course the new growth areas like vehicle — electric vehicle and other area. That’s the R&D front. Of course, we will continue to drive our growth in the mid and high tier product. We see very good momentum in 2021, we shipped over 24 million mid and high-end smartphones to the market. So we will continue to drive the market to drive our product into the mid and the high tier product segment and also we try to attract more and more new users. In the past, actually we saw, especially with our new launched high-end devices, over 50% of our users in those high-end devices are new users. That’s a very, very good signal to us. We’ll continue to find a way to attract more new users into buying Xiaomi smartphones. Of course, lastly, we’ll continue to improve the efficiency of our offline channels. Right now, we have over 10,000 offline stores. So the focus for year ’20 and ’22 will be improve the efficiency of those stores, trying to attract more users go to store to look at our product, especially mid and high tier product starting through our offline retail stores. So overall, the supply situation will be improved in 2022, will be much, much better especially in the second half of 2022. In first half, especially in Q1, we are still facing a great challenging supply, but starting from Q2, the supply situation will be changed significantly. Q3 and Q4 will have a lot of supplies. So we’ll take those opportunities to grow our market share, especially in the second half.

Alain Lam — Vice President and Chief Financial Officer

And Kyna, on your question about gross margin, let me try to address that. I mean obviously the Q4 gross margin was 10.1% which was a quarter-over-quarter decline. Obviously, as I mentioned on the last earnings call as well, I think that Q4 is a big promotional quarter everywhere in the world with Double 11, Double 12, Thanksgiving, etc, etc, Black Friday all over the world, right. So, we expect that the growth — there’ll be a lot of promotional events around the world, especially in China. So obviously if you look at the shipment numbers as a percentage of overall shipments, our percentage in China has increased in Q4. And so as a result, I think that those will have some impact on our overall gross margin. I mean looking forward in — but overall I think that if you look at our 2021, we were still very happy with what we achieved in terms of gross margin. 2021, our gross margin was 11.9% overall, which was an increase of 3.2% over 2020. But at the same time, increasing our market share overall. So if you look at overall 2021, the gross margin, especially on top of the fact that we are increasing our market share, I think we are very happy with that. Looking forward in 2022, I think we have to look at — it’s probably too early to say overall what the gross margin this year is going to look like. I think it depends on a few things. Number one is obviously the macro environment as we are seeing now become a bit more uncertain. And number 2 is also what’s going to happen to the competitive landscape when supply become more normalized. I think as we’ve been stressing, we believe that our strategy, our advantages remains without scale because we’re talking about a scale effect that that brought to us from our 190 million plus units, but at the same time, our continued investment in R&D that led to our premiumization of our smartphones and so we are very confident that our gross margin will continue to stay at a reasonably healthy level.

Anita Chen — Head of Investor Relations

Operator, next question please.

Operator

Thank you. And our next question is come from Andy Meng with Morgan Stanley. Andy, please go ahead. Thank you. Good evening xiang and Alln, thank you very much for taking my question. My first question is related to the EV business, how should we think about the cost of the EV business in 2022, and we know there is a good progress on your overall EBIT development, but I think definitely there will be some cost booking. So what the percentage of the EV costs will be capitalized in 2022 and for the rest, are they all recorded in the administration costs, is there any subsidies to be booked in 2022? My second question is related to the smartphone supply chain. I think there is mixed message at industry level. someone telling us there a Soc shortage, others are saying that there is oversupply and there is order cut post Chinese New Year. So what’s the latest status of Xiaomi smartphone component supply? Assuming the supply chain condition is improving, will Xiaomi be able to achieve continuous shipment growth in each quarter of this year? Thank you.

Wang Xiang — Partner and President

Yes, I think the first question is the silver question for Alain, he likes EV. So I’d like Alain to answer the first question.

Alain Lam — Vice President and Chief Financial Officer

Sure.

Wang Xiang — Partner and President

I’ll take the second one.

Alain Lam — Vice President and Chief Financial Officer

Sure. On the — thanks, Andy, for the question. I think as you look at our — the size of our EV team at this point, the majority of the employees that we have right now are still R&D related, right? So as we said in our disclosure, we have over 1,000 of our employees — R&D employees on the EV team. And so the majority of the expenditures this year will be booked on the R&D side, right? I mean obviously, there are some people supporting them on the administrative side, right, that will be in other parts of the expenses. But the above majority of the expenses will be R&D related for 2021. In terms of how much that will be, I’m afraid that we haven’t disclosed it at this point in time. I think as we progress throughout this year, we’re hoping to give some more enhanced disclosure on the R&D expenditures so that you guys can figure out how much we are actually spending.

Wang Xiang — Partner and President

Yes, we — yes, actually, we want to keep it a secret — keep some secret. So yes, we will disclose whenever we find a good occasion on the EV.

So for the second question related to the supply chain, especially for chipset supply in the 2022, I think it’s very interesting. In 2022, overall, I think the semiconductor supply situation will get normal. If you look at the 12 months’ time period, it will be no problem, even oversupply. But in Q1, we are still facing a very big challenge for Q1. Q2 will be a big improvement. Q1 is still a challenge for us. So we are right now working very hard with our suppliers to improve the supply in Q1. Secondly, in Q1, because of the pandemic, the recent development of the pandemic, actually, we are also, I think the whole industry is also facing challenges on the logistics. For example, the transportation from factory to the port — to the airport, the cost of the transportation, so on and so forth. So yes, that’s a near-term issue, we hope. And we believe this is — this will be a near-term issue. Logistic issue will be resolved — removed. So that’s the overall situation.

In summary, actually, we are facing challenges in Q1 but from Q2 and Q3, Q4, you’ll see significant improvement in the shipset supply. We are — in 2021, we shipped over 190 million smartphones to the global market. I think I mentioned the potential opportunities for us or in front of us, especially in Europe, Latin America, Asia Pacific regions. I think we — with the good supply, I think we will do our best to grow as much as we can. Thank you.

Andy Meng — Morgan Stanley — Analyst

Thank you very much.

Anita Chen — Head of Investor Relations

Operator, next question please.

Operator

Thank you. And our next question is come from Timothy Zhao [Phonetic] with Goldman Sachs. Timothy, please go ahead.

Unidentified Participant — — Analyst

Hi, Xiang and Alain, thank you for taking the question and congrats again on the — another set of strong results. I have two questions. The first question will be about the premium phone shipments. If you look at our smartphone ASP growth over the past few years, the growth rate has been quite stable at around 5% to 6% year-on-year. May I ask what is the ASP level and growth rate for China and — or is this market in 2021? And how should we think about ASP growth in ’22, especially as we become more ambitious about the premium phone segment? And the second question is on the Internet revenue. I noticed that there’s some sequential slowdown in the fourth quarter game revenue compared to the third quarter. Could management share some color on this? And how should we think about the Internet revenue in ’22? Thank you.

Wang Xiang — Partner and President

The ASP growth, I think this is a very good question. Actually, in China market, the ASP growth is much higher than the global average. The reason is very simple, because of the scale, our global shipment scale. Actually, we are shipping a lot of very cost-effective smartphones, 4G and the 5G smartphone, especially entry-level smartphones in terms of these shipments. So the average price ASP growth will be — in China will be higher than the average. So maybe we can — maybe — let me look at the number. Actually — so 2021, the ASP is 5.6% growth overall but in China, I don’t think we — should we — we did not disclose. We never disclosed the specific ASP number region by region, right? But I can mention that China ASP growth is much higher because in China, we ship much more mid- and high-end devices to the market than the rest of the world. But the rest of the world, actually, the growth rate is very high.

Alain Lam — Vice President and Chief Financial Officer

But I think — let me take that as well. I think — I mean, obviously, our — obviously, China ASP growth is faster than the international ASP growth, as Xiang mentioned, right? I think the China ASP growth is probably close to double-digit growth. And then — but then the international, because of the volume, it’s very hard to grow the ASP significantly. But as we continue to — at the same time, I think Q4, given the continued supply shortage that we’ve seen, we’re also making less lower ASP phones to the international market. But also — so that also helped increase the overall ASP. Over the longer term, I think you can see that our ASP has grown from a little bit less than RMB1,000 in 2029 [Phonetic] to now close to RMB1,100 in 2021, right? And so — and so obviously, the ASP has been growing in all the different areas, both in China as well as in the overseas market.

I think longer term, I mean, as we continue to go premium, both in the — in China as well as in the overseas market and as we continue to increase our premium smartphone as a percentage overall, I think you’ll continue to see ASP — you’ll continue to see ASP growing over time.

Wang Xiang — Partner and President

The second question is —

Alain Lam — Vice President and Chief Financial Officer

I mean the second question is related to the Internet revenue. So if you look at our Internet revenue, obviously, there are multiple dynamics. I think year-over-year, it has continued to grow. I think one of the questions that people may ask was the gaming revenues. Obviously, with the continued impact on the gaming market which I know a lot of the Internet analysts on the call, we’re well known for. There has been no new games launched in the quarter as well as seasonality. Obviously, the year-over-year growth on the gaming revenue was lower. But we continue to see very healthy growth in terms of our advertising as well as our overseas Internet services revenue. I don’t know whether that answers your question or you have other follow-up questions.

Wang Xiang — Partner and President

Yes, the good signal is — let me add one point, because signal is actually — we continue to grow our overseas Internet revenue — service revenue. Right now, I think the latest number for the year 2021 is 22%, growing from 15% probably two years ago. We steadily grow our international Internet service revenue. It’s a very good sign.

Unidentified Participant — — Analyst

Sure, that’s very helpful. Thank you.

Operator

Thank you. And our next question is from Gokul Hariharan with JPMorgan. Gokul, please go ahead.

Gokul Hariharan — JPMorgan — Analyst

Yes, thanks for taking my questions. My first question is on China smartphone market. Do you expect that we can take market share — more market share this year? It looks like everybody is expecting the market to be relatively flat from an overall market perspective. Do you think that Xiaomi can continue to take market share this year? Second is, could you talk a little bit more about what should we expect on the China off-line strategy from here on? I think we’ve kind of reached the 10,000 store target. Is that what we aim to reach? Or do we think that there is further potential to actually expand the store fronts from the 10,000 stores this year? Do you expect to have even more investments in terms of expanding store fronts? And is that enough to kind of take on the current incumbents in the offline market?

Wang Xiang — Partner and President

Yes. Thank you for the question, Gokul. Actually, we aim to grow our China off-line sales revenue or market share — smartphone market share in off-line channels. Actually, in 2021, we made a very good progress. We increased our off-line shares, I think —

Anita Chen — Head of Investor Relations

6%.

Wang Xiang — Partner and President

Yes. So right now, it’s — I think, yes, it’s 7%, right? 6% to 7%. So we aim to grow that. In order to gain market share in off-line channel, actually, we have to do several things. So number one is we have to improve the efficiency of our offline stores. Right now, we have 10,000 stores. How to improve the efficiency will be our focus for year 2022. I think number one. Number two, I think we will continue to drive our product in the — product growth — the growth in the mid- and high-tier products so that we let our offline channels sell more and more mid- and high-tier products through that channel as well as our ecosystem product through our off-line channels. Number three, I think it will take time for us to build the coverage and the efficiency for the off-line channels. I think we need some time.

The second question is–

Alain Lam — Vice President and Chief Financial Officer

I think Gokul, I think on the overall market, obviously, we do believe that we can continue to take market share away from other players, right? I think as we’ve been — as we continue to execute our strategy of one, going to the premium smartphone market which we believe that is an open space for us to grow into. Number two is, as we continue — as Xiaomi continues to build our off-line retail network, right? And then three is as we continue to launch a new smartphone to target different segments like the female demographics or the gamers, I think we continue to see opportunities to take market share away from other players in the market. So, I think we’re pretty confident that we’ll continue to grow our market share. I think Xiang mentioned about our offline network, obviously, we’ve been expanding our scale. I think that’s something that we’ve achieved our target of initial 10,000 stores. I think in 2022, we are very focused on improving the store productivity — per-store productivity, improve the operating efficiency which takes time. As you know, a lot of these stores were added in the second half of last year. So it takes time for us to ramp those up into their real potential. So that’s something that we’ll be focusing on at least in 2022.

Operator

We will now invite last question. And the question is come from Wen Hanjing with CICC. Hanjing, please proceed with your question.

Wen Hanjing — CICC — Analyst

Okay, good evening. Thanks for taking my question. And I have only one quick question. So what is the strategy about the expansion of overseas carrier markets? Thanks.

Wang Xiang — Partner and President

Yes, this is my favorite topic, eventually. So actually, the carrier market actually is one of the most good opportunities for us to grow our market share. Right now, for example, we are working with over 100 carriers globally, especially in Europe, we are working with every single one of the European carriers. We are building a trust partnership with them through the year’s effort. Right now, the good thing is we built initial trust. We are working with them very closely. And also, our market share there, still very low. This — that means we have a great potential. Right now, we are only, I think, around 12% of the European carrier market. In Europe, actually, the total phone market divided by open market and the carrier market is 50-50. So in the open market side, we are doing extremely good. But the next step is we’ll continue to grow our presence or market share in the carrier channel. We — right now, we’re only 12% compared to the open market, we are over 20% in every major market in Europe. So you see the potential. So, I think the team there and at headquarters will work very hard to meet the carrier requirement to improve the user experience for the carrier customers. Thank you.

Operator

[Operator Closing Remarks]