Apple has been facing concerns over the lack of innovation
in its iPhones and the company recently saw the departure of its chief design
officer Sir Jony Ive. Apple has
been losing revenue to Samsung and other players due to its failure in
updating its flagship product. The company is also facing tough competition
from Chinese companies like Huawei and Xiaomi, who constantly update their
products with the latest technologies.
Last month, a report revealed that Huawei and Xiaomi were performing better than Apple and Samsung in the European market and appear to be slowing snatching market share away from the iPhone-maker and the Korean smartphone giant.