With its poppy history of battling with fellow sugar-giant PepsiCo, Coca-Cola has given us a lot of things. In its illustrious past spanning a century and a quarter, the beverage mammoth has finally gone and done it — it’s finally coming out with a drink with alcohol in it!
From painting the modern image of St. Nicholas — commonly known as Santa Claus — to giving us simple yet relatable taglines such as “open happiness,” it is only expected of the beverage company to come up with something for everyone.
And of course, like all things bizarre yet wonderful, this will happen first in Japan. The land that gave us manga, anime, art and brilliant Hayao Miyazaki movies, is now witness to this historic event!
The company estimates that the drink contains around three to eight percent alcohol by volume. However, the event of this alcoholic drink leaving the islands is highly unlikely.
With this move, Coca-Cola hopes to be an important player in the increasing beverage market of Chu-Hi — a Japanese alcohol-soda pop drink that positions itself as an alternative to beer. The beverage giant expects to capitalize on the growing popularity of Chu-Hi among women in Japan.
Since the international market has already seen runway successes such as Bacardi’s Breezer line, one can only hope that Coca-Cola might consider a global rollout in the future if this new move becomes a hit.