Mobile advertising revenue represented approximately 92% of advertising revenue for the third quarter of 2018, up from about 88% in the year-over period.
Daily Active Users (DAU) grew at a slower-than-expected pace to 1.49 billion. Monthly Active Users (MAU) were 2.27 billion as of September 30, 2018, an increase of 10% year-over-year. Wall Street had expected DAU of 1.51 billion and MAU of 2.29 billion.
“Our community and business continue to grow quickly, and now more than 2 billion people use at least one of our services every day,” said CEO Mark Zuckerberg. “We’re building the best services for private messaging and stories, and there are huge opportunities ahead in video and commerce as well.”
Facebook had earlier projected that its top-line growth may drop to high single-digits as it invests more on Stories, as well as data security systems. Investors were apparently relieved that the revenue growth came in at 33% during the quarter and sent FB shares up 1.8% during after-market trading on Tuesday.
Battered by back-to-back data breach scandals, the stock is down about 22% so far this year. In the past 52-week period also, the stock is in red, down as much as 21%.
A recent report by eMarketer had found that Facebook is expected to hold over a fifth of the total US digital advertising market this year, only behind Google (GOOGL).
Facebook faces a fine of $1.63 billion for recent security breach
Last week, peer social media company Twitter (TWTR) reported better-than-expected third quarter figures riding on higher digital ad revenue, sending its shares up 14% during pre-market trading.