However, the market was least impressed with this recovery, for it sent shares tumbling by at least 11% on Monday in after-hours trading.
Device sales saw an increase from last quarter, with 50% more wearables sold in the last quarter of the financial year. It also saw a surge in new customer activations.
Shares slid more than 11% in Monday after-market trade
Ever since last quarter, the wearables industry has seen a shift back to the basics, with both Fitbit and Xiaomi beating Apple in third quarter sales numbers. You can read all about it here.
With Fitbit leaning toward smartwatches this year, the brand expects to cut all its losses by year-end. This is quite a comeback after the likes of Apple trying to engulf it from traditional brands.
With the new financial year and brands wooing newer and younger customers, it would be interesting to see how the iPhone maker tackles the fitness giants — because, by the look of things now, Fitbit seems to have the upper hand.
