Meanwhile, the company added that it was evaluating plans of leaving international markets where volumes are inadequate to maintain continued investments. Instead, Harley Davidson has identified around 50 markets in North America, Europe and parts of Asia Pacific, where there is scope for higher growth potential.
CEO Jochen Zeitz said, “We’re overhauling our operating model and our product plan and are rewiring our market structure and organization to focus on the strengths of our brand and company. We are now working on our new 5-year strategic plan.”
