11: 15 – The 10.5 inch iPad Pro starts at $649; 11-inch iPad Pro from $799; and 12.9 inch from $999.
10:55 – Gets USB-C. Charge iPhone from iPad. New design for the Folio, two angles now.
10:51 – Powered by A12X Bionic chip. Has 8-core CPU with 4 performance cores. 7-core GPU with 2 times performance than the previous version. 1000 times faster graphics performance.
10:48 – iPad Pro gets 11-inch Liquid Retina display. Also comes in 12.9-inch size. 25% less volume than the predecessor. Comes with FaceID. All gestures from iPhone X comes to iPad.
10:45 – Announces all-new iPad Pro.
10:42 – Cook talks about iPad. Sold over 400 million iPads.
10:40: Apple officials talk about Apple Retail and Today at Apple. All retail locations run on 100% renewable energy.
10: 31 – New Mac Mini starts at $799. Orders starting today and will be available from next week. Mac Mini enclosure made from 100% recycled aluminum.
10: 26 – Apple announces new Mac Mini. Features 4 cores as well as 6 cores. 5 times faster than before. New Mac Mini can go up to 64 GB memory. Has all-flash storage.
10: 24 – MacBook Air costs $1199. Booking starts today. Will be available next week.
10:19 – New MacBook Air has 17% less volume. Weighs just 2.75 pounds only. Made from 100% recycled aluminum. Gets a big round of applause.
10:16 – New MacBook Air is three microphone array and Siri voice recognition. Gets next generation IO. Has 8th generation Intel dual-core CPU with integrated graphics, 16GB memory.
10:13 – MacBook Air gets TouchID and T2 security chip. More responsive keyboard with backlight. 20% more surface area for trackpad.
10: 10 – A new MacBook Air — with retina display announced. 50% narrower borders. 4 million pixels (resolution quadrupled).
10:05 – 51% of Mac buyers are new buyers: Cook. Mac has 100 million active users.
10:01 – Tim Cook takes the stage
A month after launching three new iPhones at its annual September event, Apple (AAPL) is organizing another special hardware event in Brooklyn today. According to analysts, the company is expected to post a slew of updated products, including a Mac Mini, a MacBook Air and iPad Pros at the event. There are also chances that the tech giant would offer some hints on AirPod headphones or the charging pads called AirPower.
The event starts at 10 AM ET.