Netflix’s ‘Ultra’ plan will kill the cable

Netflix has now started testing its pricier ‘Ultra’ plan, with a possible $17-price tag. While it might raise many an eyebrow, this might be the final blow to cable companies, as it aims at a higher grade of cable cutters.

The new plan, which will be above it’s ‘Premium’ subscription, offers the same four simultaneous 4K streams at once. But it might get a new HDR video. According to CordCutting.com, the streaming giant is testing new plans in Germany, with both €16.99 and €19.99 price tags.

This also means that in the near future, if you want the most out of your Netflix, you might have to pay up more.

Forever, over-achiever

Last week, research firm Bernstein announced that it expects Netflix to achieve a subscriber base of 90 million in the US alone in less than 10 years, upbeating Netflix’s own estimate of 60 to 90 million subscribers for this period. Netflix now has about 57 million customers in its home market.

The predictions, that came after a survey done back in May, might seem far-fetched to many investors, but the research firm ensured its outlook by stating that pay-TV market reached its threshold at 100 million customers in the US.

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Last month, due to extreme optimism over the streaming giant, GBH Insights raised the price target to $500 from the previous target of $400. That time, the price target of $500 represented the highest, compared to the other price targets set by analysts covering the stock.