Soon, Facebook ads to come under user scrutiny

Facebook (FB) seems to have decided to restore its diminishing integrity by fixing some of the daunting issues, starting at the grassroots level. Since it is important for the company to ensure a flawless user experience to sustain the ad-driven business model, it is initiating a drive to streamline advertisements that appear on the platform.

Facebook will soon launch a crackdown against companies that advertise shoddy products that fail to meet their proclaimed standards. The move comes after the social networking firm received a volley of complaints from users about e-commerce firms publishing misleading advertisements on the site.

In the coming days, Facebook will analyze the grievances raised by users and keep a tab on companies that fail to provide the promised services to online customers. For that, a new feature will be incorporated into the platform allowing users to inform Facebook about instances of unsatisfactory online purchases made in response to advertisements. Users will be able to comment on the ads in the feedback section under the “Ads Activity” tab.

Initially, warnings will be issued to the erring enterprises, and further, they will be banned from accessing the site if they fail to adopt corrective measures. That means sellers who continue to display advertisements for sub-standard and dubious products even after being notified will eventually face the music.

Facebook will soon launch a crackdown against companies that advertise shoddy products

Facebook in a blog post said, “We believe this tool will give people more confidence in the businesses they interact with and help hold businesses more accountable for customer experiences they provide.”

It is widely perceived that the move is a timely gesture that would go a long way in improving user experience and easing the confusion created by unsolicited promotional content. There have been several incidents of users being coaxed by advertisers into buying low-quality products by offering low prices. The worst part of such disappointing deals is that customers are often left clueless on how to register a complaint and make the advertiser accountable.

It is expected that once the new feature is rolled out, it will save several unsuspecting users from being tricked by advertisers into buying sub-standard goods, which sometimes take several weeks to reach the customer.