액티비전 블리자드, Inc의 . ( NASDAQ: ATVI ) 2020년 3분기 실적발표(2020년 10월 29 일자)
기업 참가자:
Christopher Hickey — 투자자 관계 수석 부사장
Bobby Kotick — 최고 경영자
다니엘 알레그레 – 사장 겸 최고 운영 책임자
Dennis Durkin — 최고 재무 책임자 및 신흥 비즈니스 사장
Rob Kostich – Activision Publishing 사장
J. Allen Brack — Blizzard Entertainment 사사
후맘 사크니 – 왕의
분석가:
Ryan Gee — Barclays — 분석가
Matthew Thornton — Truist Securities — 분석가
Michael J. Hickey — Benchmark Company — 분석가
Mike Ng — Goldman Sachs — 분석가
Alex Giaimo — Jefferies — 분석가
Mario Lu — Barclays — 분석가
표시:
운영자
Activision Blizzard 2020년 3월 환영합니다. [작업자 지시] 발표할 예정입니다. [작업자 지침]
이제부터 Christopher Hickey에게 더 많은 도움을 주고 있습니다. 해석을 하시기 바랍니다.
Christopher Hickey — 다양한 건강 식품
안녕하세요. 오늘 Activision Blizzard의 2020년 3월 건강에 해롭습니다. CEO인 Bobby Kotick이 있습니다. 다니엘 알레그레(Daniel Alegre) 사장 겸 COO와 데니스 더킨(Dennis Durkin) CFO. Q&A: Activision의 사사 Rob Kostich; 블리자드 아이티의 J. Allen Brack 사과왕의 사사인 휴맘 삭니니도 함께 합니다.
나는 우리가 이 상황에 대해 긍정적으로 생각하고 있습니다. 이 프레젠테이션의 미래는 이렇습니다. 우리는 알림이 뜰 확률이 낮습니다.
이에 따라 미래의 미래에 대한 미래의 기대와 영향 2019년 COVID-19 대유행의 영향, Form 10-K에 대한 2019년, 2020년 1년 1백년 및 2백년 10-Q를 포함하고 있으며, 여기에는 SEC에서 함께 하는 위험과 위험이 있습니다. . 회사는 2020년 10월 29일, 미래의 미래에 대한 미래를 기대하기 시작했습니다
우리는 이 GAAP 및 비GAAP 측정을 할 것입니다. 또한, 비용의 영향, 비용의 상각 및 공급, 비용, 비용 및 투자와 관련하여 비용의 영향을 많이 받을 것입니다. 부채와 관련하여 경제적 영향과 관련하여 금액, 금액, 관련 금액 및 최종 보상금 관련 품목 및 물품.
더 나은 평가를 위해 GAAP 결과를 발표하셨습니다. 우리는 AdvertisementAdvertisementAdvertiseDB를 권장합니다. 전체 GAAP 대 비GAAP 조정 및 비GAAP 조치에 대한 추가 설명은 www.activisionblizzard.com에 게시된 수익을 알리세요. 웹사이트를 통해 성공적인 수익을 얻을 수 있을 것입니다.
그리고 이제 대표이사 바비 코틱(Bobby Kotick)을 소개합니다.
Bobby Kotick — 최고 최고
크리스, 함께 감사합니다. 이에 따라 건강도 나빠졌습니다. 지속적으로 발생하는 원인이 되는 오렌지 시스템. 전 세계적으로 복구 능력은 향상되었습니다. 우리 팀은 이 분야에 있어 특별한 경험을 하고 있습니다.
그 결과 예상 실적이 3천 만천년이 넘었다. 우리는 2020년 순순 예약이 25% 이상 예상됩니다. 전 세계적으로 이 시대에 우리가 필요로 하는 서비스를 제공받았습니다. 우리는 주요 기능에 있어 시스템이 원활하게 작동합니다. 현재 최고 수준의 사용자에 대한 통합적이고, 참여도 및 최고 수준에 도달하기 시작했고, 현재 최고 수준에 도달했습니다. 우리는 4억 명에 달하는 고객의 네트워크에 최적화된 콘텐츠와 운영을 위해 운영되고 있습니다.
우리는 비즈니스를 최우선으로 생각하고 있으며, 이에 따라 고급 서비스를 이용할 수 있습니다. 우리의 총력은 우리의 집중을 집중시키고 있습니다. 우리는 사용할 수 있는 충분한 공간이 확보되어 있습니다. 콘텐츠라인에서 실행되고 주요 기능을 확장하고 새로운 무료 경험을 제공하고 우리는 계속해서 게임 내 실행 기능으로 다음과 같은 수익과 수익 전환을 구현합니다. 할 수 있습니다. 성장.
Call of Duty는 우리가 이 프랜차이즈 기반 전략을 추구함으로써 얻을 수 있는 첫 번째 커뮤니티 혜택입니다. 월간 플레이어가 1억 명이 넘는 Call of Duty 커뮤니티는 그 어느 때보다 커졌습니다. 그리고 우리는 모든 플랫폼으로 확장했으며 프랜차이즈는 진정으로 장대한 방식으로 플레이어를 연결하는 진정한 사회적 경험으로 변모했습니다. Modern Warfare와 무료 게임 Warzone을 통해 3분의 2 이상의 플레이어가 친구 그룹을 플레이하며 당사 게임이 가능하게 하는 풍부한 사회적 연결을 보여줍니다.
Call of Duty는 모바일에서 전 세계적으로 3억 번 이상 다운로드되었으며 작년 10월 출시 이후 미국 앱 스토어에서 가장 높은 수익을 올린 신작 게임이 되었습니다. 모바일로 확장함으로써 우리는 전통적인 청중을 훨씬 뛰어 넘는 국가에서 수천만 명의 새로운 플레이어를 유치했습니다. 이 게임이 현재 중국에서 최종 대규모 테스트를 진행 중이고 5천만 명 이상의 플레이어가 이미 사전 등록을 한 상태에서 우리는 세계 최대 모바일 게임 시장에서 모바일에 대한 Call of Duty의 도달 범위, 참여도 및 플레이어 투자를 지속적으로 증가시킬 명확한 경로를 보고 있습니다.
프리미엄 Call of Duty 콘텐츠에 대한 깊은 참여와 모바일 콘솔 및 PC 전반에 걸친 무료 플레이 경험의 추가로 인해 이번 3분기에는 커뮤니티의 월간 플레이어 수가 전년 대비 3배 이상 증가했습니다. 그리고 플레이 시간은 1년 전보다 7배 늘어났습니다. 커뮤니티가 참여함에 따라 더 많은 콘텐츠를 소비합니다. 그 어느 때보다 더 많은 플레이어가 프리미엄 콘텐츠를 구매하고 있으며 이러한 성장률은 프리미엄 및 무료 플레이 비즈니스 모델의 결합의 엄청난 힘을 강조합니다.
We expect to continue the Call of Duty momentum when we deliver Black Ops Cold War in two weeks. And our marketing has changed to reflect the scale and size of our own proprietary network. In August, millions of players gained access to the Black Ops Cold War revealed trailer, by playing interactive content within Warzone, generating a true virtual water cooler moment and driving substantial interest in the new release. Going direct to our network of players in this way represents more effective marketing than any paid media network. We intend to achieve with all our franchises, as well as the potential new franchises we’re actively creating, many of the successes we have had with Call of Duty.
The World of Warcraft, for example, we’ve seen unprecedented engagement trends, since the subscriber base doubled following the launch of Classic last year. Pre-sales of the upcoming Shadowlands expansion are the highest we’ve seen at this stage, ahead of any release.
Blizzard has the largest team ever working on ensuring Shadowlands meets all of our players’ highest expectations and to deliver more frequent major content launches across both the modern game and classic in the years ahead. Blizzard has also dedicated creative talent, focused on delivering multiple mobile experience in the coming years. Our franchisees are well suited for global, mobile, console and PC gaming audiences, and we’re determined to deliver compelling mobile experiences for both existing fans of our franchises and the hundreds of millions of players around the world, who haven’t yet played our games.
We also see continued growth opportunities for Candy Crush, even as the franchise continues its leadership as the number one franchise in the US app stores, we both in-app purchases and advertising driving growth in the third quarter. We’ll continue to introduce competitive and collaborative social features to further broaden the reach and deepen engagement in the coming quarters.
There are few entertainment franchises that generate over $1 billion in annual net bookings, and today, we operate three of them: Call of Duty; World of Warcraft and Candy Crush, and each has a clear opportunity for sustained growth. With our teams’ hard at work on multiple products in the Diablo franchise and major innovations for the Overwatch franchise, as well as a number of new potential franchises at Blizzard and King, the pipeline across our portfolio and the potential for revenue and earnings expansion has never been stronger. I am so proud of our employees amid what continues to be the most challenging environment, I’ve ever experienced in my three decades of leading the company. Our teams continued to perform with extraordinary commitment to our audiences around the world.
Of course, ensuring that our employees and their families are safe and healthy remains my number one priority. The majority of our teams continue to work successfully from home and they continue to show ingenuity and fortitude, as they overcome challenges in healthcare, family-care and work. For the balance of this year, we’re raising our outlook and we believe we will continue connecting and engaging more players than ever before in 2021.
Thank you for your continued support. Daniel will now review the highlights of our operations for the past quarter with you.
Daniel Alegre — President and Chief Operating Officer
Thank you, Bobby. Even though the challenges of operating during the pandemic, Activision Blizzard significantly exceeded its third-quarter outlook, with strong execution across our three strategic growth drivers; expanding audience reach; deepening engagement and increasing player investment.
Our player base grew 23% year-over-year and total time spent in our games increased even more. We grew net bookings 46% year-over-year, driven by strong in-game performance with substantial operating margin expansion and earnings per share more than doubling year-over-year. We achieved these results through a laser focus on execution, both in major content launches and live operations across PC, console and mobile, and in our new approaches to engagement and business models, particularly the introduction of Call of Duty free-to-play experiences.
Our continued investments and successful initiatives for our largest franchises position the business for ongoing strong results, and we expect reach, engagement and player investment to remain structurally higher going forward. We’re seeing a clear return on our increased investment in creative and commercial talent, and we intend to continue scaling our capabilities across our six key franchises: Call of Duty, Candy Crush, World of Warcraft, Hearthstone, Diablo and Overwatch. We’re still early in unlocking the full potential of these wholly-owned franchises and IP.
Now turning to our franchise and operational highlights across our business units. Starting with Activision, monthly active users tripled year-over-year to 111 million. The Call of Duty ecosystem had another fantastic quarter, again delivering substantial year-over-year growth across reach, engagement and player investment. The combination of premium Modern Warfare content and the free-to-play Warzone experience on PC and console continues to expand the community and drive deep engagement. Modern Warfare and Warzone saw more than 3 times as many monthly players as the prior title in the year-ago quarter, with strong growth both inside and outside our traditional regions.
Console player numbers grew strongly and monthly players grew over 10-fold year-over-year on PC. Across platforms, hours played in the Modern Warfare universe were approximately 7 times higher year-over-year versus the prior title. We again saw substantial year-over-year growth in premium game sales as Warzone players chose to upgrade to the full Call of Duty experience. Modern Warfare’s first year sales are the highest in Call of Duty’s history with two-thirds of lifetime units sold digitally. And we are seeing sustained strength in the franchises revamped in-game system, with console and PC in-game net bookings 4 times the year-ago level.
On November 13, we will launch Black Ops Cold War, the latest installment for Call of Duty. Anticipation for the release is high with far more players engaged in the game’s public testing than for the year-ago title. Supporting cross-platform play across PC, current generation and next-generation consoles, the premium release includes three compelling modes, an immersive single-player campaign set in the volatile geopolitical battle of the 1980s, the deep and engaging multiplayer gameplay that Black Ops fans expect, and a terrific zombies mode. And there is so much more to come.
We are releasing the title into the largest and most engaged community at the time of launch in franchise’ history. And we are leveraging our direct digital relationships with our players to build awareness through entirely new in-game initiatives. Black Ops Cold War’s in-game content will be centered around the same in-game system that resonated solo players in Modern Warfare.
And starting with the first season of in-game content in December, Black Ops Cold War will be integrated into Warzone. We’ll bring Black Ops Cold Wars” characters and weaponry into the free-to-play experience, along with substantial new content, ensuring that Warzone remains both a terrific experience and a powerful on-ramp for the franchise’s premium content. We are confident that Call of Duty will once again be the number one console franchise globally for upfront sales this year. And we expect a continued shift to full game downloads given the convenience for players and in-game marketing initiatives enabled by Warzone.
On mobile, Call of Duty: Mobile sustained the impressive levels of reach and engagement seen in the second quarter. As the game passes its first anniversary, the team continues to refine and optimize gameplay, seasonal content and the in-game economy, leveraging over 15 years of proven content and learnings in the franchise.
October saw the biggest update yet with the addition of the Alcatraz map for Black Ops 4 and further social features driving continued growth and engagement and player investment versus Q3 seasons. And with further innovations ahead, the game now in the final large scale testing in China, the title is well-positioned for further growth as it enters its second year.
Also in Q3, the inaugural season of the Call of Duty League concluded with the Champs Weekend, breaking records for the highest viewership of any Call of Duty esports event. Overall, the Call of Duty franchise and ecosystem are in great shape, and we can’t wait to build on this with the premium release in a couple of weeks.
Also in the third quarter, Activision continued to reimagine beloved IP with the successful launch of Tony Hawk’s Pro Skater 1 and 2. The game received fantastic reviews and became the fastest title in the series to reach 1 million units sold, highlighting the opportunity for our rich library of classic franchises. And in October, we launched Crash Bandicoot 4: It’s About Time, the first all-new crash title in over a decade, again to a great critical reception.
Now turning to Blizzard. MAUs were 30 million in Q3. World of Warcraft MAUs were stable year-over-year having structurally increased last Q3 following the launch of classic. Anticipation continues to build for the Shadowlands expansion ahead of its November 23td launch. Franchise engagement is at its highest level for this stage ahead of an expansion in a decade, with pre-sales well ahead of any prior expansion.
The team is determined to build on this momentum, incorporating the community’s feedback from testing to ensure that the expansion delights and engages players over a sustained period. The response has been extremely positive so far particularly, around the new character customization options and the new player experience, which not only streamlines how players enter the game, but allows current players to seamlessly level up new characters in previous expansions. And Blizzard, will follow Shadowlands with more content for the franchise than ever before into the next year and beyond.
Hours played in Hearthstone grew year-over-year in the third quarter, with the Battlegrounds mode seeing sustained strong engagement since its release last November. Battlegrounds engagement illustrates the significant potential for new modes within the franchise, and the team continues to execute against an innovative pipeline with regard to this opportunity. November will see the broad release of Duels, a new player versus player mode, which is already seeing strong interest in early access since its reveal last week, alongside a new in-game progression system and the latest expansion, Madness at the Darkmoon Faire, all aimed at providing a rich and rewarding experience that drives growth across existing, lapsed and new players.
Overwatch continues to have a large and dedicated community, with an average 10 million monthly players in the quarter, more than four years since launch. Millions more have engaged to the 2020 season of the Overwatch League with the grand finals being the most-watched event in the league’s history.
And finally, amongst multiple Blizzard mobile titles under development, Diablo Immortal saw hugely enthusiastic response in internal testing in the third quarter and will soon enter external regional testing.
Now turning to King. Overall, King network MAUs were stable year-over-year at 249 million, while King’s most important franchise, Candy Crush, again grew MAUs solidly year-over-year. In-game net bookings grew year-over-year. King’s initiative to attract both lapsed and new players have meaningfully improved the trajectory for a number of payers over the last year. And we are now starting to see the benefits of these actions in net bookings, with a healthier payer base that is responding positively to compelling new features and live operations.
As a result, Candy Crush was once again the top-grossing franchise in the US app stores. We also saw strength in two of King’s other franchises, Farm Heroes and Bubble Witch, which both grew net bookings year-over-year, as the team delivered a higher frequency of in-game content. Along with higher performance for in-app purchases, King again delivered robust double-digit growth in advertising, with strength across both direct brand advertisers and partner networks.
The team’s investments in its direct sales channel, tech infrastructure and product innovation continues to pay off. The advertising business is on track to grow net bookings around 40% this fiscal year and similar to King’s in-app business is set to enter next year with a strong trajectory. And, as we announced this week, King’s newest title, Crash Bandicoot: On the Run, will launch in spring. The title has already been met with incredible fan reception with pre-registrations off to a very strong start. Around 10 million people have already registered their interest in the game.
In summary, execution against our franchise strategy has driven another quarter of strong year-over-year growth across the business. And we have momentum heading into Q4 and next year.
Dennis will now share the detailed results of our third quarter and specifics of our raised outlook.
Dennis Durkin — Chief Financial Officer and President of Emerging Business
Thanks, Daniel. Today, I will review our Q3 2020 results, as well as our outlook for the fourth quarter. Net bookings in the third quarter grew 46% year-over-year to $1.77 billion, with digital net bookings growing 65% year-over-year and representing over 90% of the total.
Let’s start by looking at our segment results. Activision revenue was $773 million, growing 270% year-over-year. Growth was again driven by Modern Warfare and Warzone in-game revenues, strong sales of premium Modern Warfare, the addition of Call of Duty: Mobile and the successful, Tony Hawk launch.
Operating income was $345 million with an operating margin of 45%, both third quarter records.
Blizzard revenue was $411 million, 0.4% year-over-year driven by another strong quarter of growth for World of Warcraft. Operating income was $133 million, increasing 80% year-over-year, with an operating margin of 32%, 14 points higher year-over-year.
King revenue of $536 million was 7% higher year-over-year, with both in-app revenue and advertising revenue growing. Operating income was $248 million, the highest since acquisition with an operating margin of 46%, 8 points higher sequentially, boosted by lower sales and marketing versus Q2.
In total, across our segments, in-game net bookings were $1.2 billion, growing 69% year-over-year, with each of Activision, Blizzard and King contributing to this strong performance. Total segment operating profit of $726 million grew 147% year-over-year. This was despite an approximately $15 million headwind, as we adjusted esports franchise terms and made investments to support our team owners and ecosystems amid a challenging environment for live events during the pandemic. This was primarily in Blizzard segment results.
Now let’s turn to our consolidated results. Please refer to our earnings release for full GAAP to non-GAAP reconciliations. For the quarter, we generated Q3 GAAP revenues of $1.95 billion, a $154 million above our August outlook.. This includes the net recognition of deferrals of $187 million. Net bookings of $1.77 billion were $117 million above our August outlook. And we generated Q3 GAAP EPS of $0.78 and Q3 non-GAAP EPS of $0.88, which was $0.14 and $0.13 above guidance, respectively. These figures include the net recognition of deferrals of $0.17.
Turning to cash flow and the balance sheet. Q3 operating cash flow was $196 million, reflecting higher cash taxes paid and changes in working capital. Year-to-date, operating cash flow of $1.11 billion grew 22% year-over-year. Our cash and investments at the end of September, we’re approximately $7.6 billion and we ended the quarter with a net cash position of approximately $4 billion.
During the quarter, we issued $2 billion of unsecured 10 year and 30 year notes. We redeemed all of our outstanding $1.05 billion of notes due in ’21 and ’22, with the remaining $950 million, further strengthening our balance sheet, as we took advantage of historically low-interest rates.
Now let’s turn to our outlook for the fourth quarter and full-year. In the fourth quarter, in addition to ongoing live operations and in-game content across the portfolio, Activision launched Crash Bandicoot 4: It’s About Time on PS4 and Xbox One in early October, and of course, on November 13, we will release, Call of Duty Black Ops Cold War on current and next-gen PlayStation and Xbox and PC.
Blizzard will release Hearthstone’s Madness at the Darkmoon Faire expansion and the World of Warcraft: Shadowlands expansion. And King is planning numerous features and innovative live ops in Candy Crush.
Before I discuss the specifics of our outlook, I’ll provide some context. We are entering the holiday season with strong momentum across Call of Duty, World of Warcraft and Candy Crush, our three largest franchises, which bodes well for the future. And we are launching major new content for Call of Duty and World of Warcraft in the highly engaged communities.
But at the same time in the short term, we wish to remain prudent in our assumptions regarding the consumer spending environment, the console transition and the pace of player migration from deeply engaging existing content. I’d also note that while Call of Duty: Mobile has entered final large scale testing in China, we do not include material revenue from the region in our Q4 outlook and anticipate monetization will become more meaningful next year.
For Q4 on a GAAP basis, we expect revenues of $2.0 billion, including net deferrals of $731 million. We expect net bookings of $2.7 billion. We now expect a GAAP only restructuring charge of approximately $50 million and a GAAP operating margin of 24%, and we expect GAAP and a non-GAAP share count of $782 million and EPS of $0.44.
For Q4 on a non-GAAP basis, we expect an operating margin of 33% and non-GAAP EPS of $0.63. including net deferrals of $0.46. On a GAAP basis for 2020, we now expect revenues of $7.7 billion, including net deferrals of $425 million. We now expect net bookings of $8.1 billion, $475 million above our August outlook.
We expect a GAAP only restructuring charge of approximately $90 million and a GAAP operating margin of 34%. We expect GAAP and non-GAAP share count of $779 million, and GAAP EPS of $2.61. For 2020 on a non-GAAP basis, we expect an operating margin of 39% and non-GAAP EPS of $3.8, including net deferrals of $0.27.
Now, I’d also like to briefly touch on 2021. I note that it is still early, we remain cognizant of macro risks and we will take our normal prudent approach to forecasting results. A strong business momentum works in our favor, and we see numerous opportunities to expand the scale of our franchises. Successful execution against our plans will position our segments to build on the aggregate performance reflected in our revised 2020 outlook.
So in closing, our business has seen a structural change this year, and we continue to experience strong momentum heading into the holiday season in next year. We see substantial opportunity ahead for our franchises across geographies, platforms and business models. And we’ll continue to focus on business improvements and operating efficiencies, and the service of investing more in development to further expand our communities and franchises. We remain confident that executing against our plan will position us to deliver strong results and shareholder value over the long-term.
Now, I welcome our business leaders, Jay, Humam and Rob, as they join us for the Q&A portion of the call. Operator?
Questions and Answers:
Operator
Thank you. We will now begin the question-and-answer session. [Operator Instructions] Our first question comes from Ryan Gee from Barclays. Please go ahead.
Ryan Gee — Barclays — Analyst
[Indecipherable] guys. This is Ryan. Thanks for taking the question. On Call of Duty, what should the player community expect to seek change following the launch of Cold War next week? Specifically, curious how the team plans to tie the progression between Cold War’s multiplayer mode and then the free-to-play mode in Warzone? And what they would say is the value prop for those Warzone players to upgrade the Cold War? And as a follow-up, is there anything you guys can say about the timing of content updates for both Cold War and Warzone, and how those two may overlap? Thanks.
Rob Kostich — President of Activision Publishing
Hey, Ryan, it’s Rob. Thanks for the question. Let me first start by saying that obviously, we’re thrilled with how the community has embraced Warzone, and obviously, we’re very thankful for their support. We’re also really proud of the work that our development teams have done on the game and continue to do so. Warzone has really become an incredible addition to the franchise. It’s a central place where we can connect and engage the entire Call of Duty community. And I also think maintaining that tight connection with our premium games has been really important, especially for players, who want to check out everything the Call of Duty has to offer, and we saw that with Modern Warfare and we plan to continue that in the future. So the player community should expect to see Warzone evolve and innovate in a lot of fun ways, and alongside our premium games importantly.
Now, let me clarify a bit on your question on how Cold War and Warzone are going to work together, and I’ll do this at a high level. And please also note that we’re going to be sharing a lot of details with the community coming up really soon. But first, core Black Ops Cold War progression will build upon the success and will work similarly to how it did in Modern Warfare.
So for example, all the awesome new Black Ops weapons and operators you unlock in your level one to 55 progression will be usable in Black Ops and in Warzone, just like that works in Modern Warfare. Black Ops battle pass content and store content will also work across Black Ops and Warzone. Now players, of course, can continue to use their Modern Warfare content in the Warzone once Black Ops launches. And as a result, one cool feature that players will see is that they’ll be able to choose either their Black Ops loadout or their Modern Warfare loadout in Warzone for their gameplay. And it’s just one example on how Warzone is going to expand and evolve over time.
Now, players can also expect a ton of free post-launch content from the Black Ops Cold War premium experience across multiplayer and zombies. I think we did a great job on this for the community, for everyone with Modern Warfare, and we’ll do the same with Black Ops. So November 13, really is just the beginning for this game. And I think it’s a great game and just like Modern Warfare, this game is going to get bigger and better and more fun as the year goes on. So in terms of overall progression, unlocks and content, we’ve really built upon what has worked really well for the community with Modern Warfare, and we think people and players will be really excited to check out everything Black Ops Clod War has to offer as well.
Now in terms of timing of the next season, Daniel mentioned this, we expect season one for Black Ops Cold War and Warzone to launch this December, and that’s when you’re going to be able to start to see the impact of Black Ops and Warzone really starting to work together in cool and fun way. Again, a lot more detail here, which we’re going to be revealing in the next week or two.
And I guess the final thing I would say, and Daniel, I think mentioned this as well. What’s exciting for us is we are launching Black Ops Cold War into the largest and most engaged community in Call of Duty’s history, and now we’re really excited to see what the community does and how they play together across this ecosystem that’s now really expanding even further, and we’re excited about where it’s going, but thanks for the question.
Ryan Gee — Barclays — Analyst
Thank you.
Christopher Hickey — Senior Vice President of Investor Relations
Thanks, Ryan. We have the next question, please.
Operator
Next question from Matthew Thornton from Truist Securities. Please go ahead.
Matthew Thornton — Truist Securities — Analyst
Hey, good afternoon, everybody, thanks for taking the question. There’s a lot going on right now in terms of platforms, so not only next-gen consoles launching, but new entrants in the streaming space, in particular. Just wondering, if you can update us on your latest views on supporting more platforms over time and also your strategy with respect to subscriptions, a color there would be helpful. Thanks, everyone.
Daniel Alegre — President and Chief Operating Officer
Thanks, Matt. And this is Daniel. I’ll take that question. Look, we love to see the platform innovation, be it in next-gen consoles or streaming or the increased power of mobile devices, which really enables new and unique ways for us to deliver experiences and content to our communities. With more well-capitalized companies coming into the space and really investing to extend the reach of gaming. If anything, this is just going to accelerate the growth in an already growing industry. So it’s actually great for everybody. These platforms really need great content to thrive. And for us as a leading content owner that fully owns our franchises and our IT, we’re really well-positioned to take advantage of these expansion platforms and also the associated economics.
We’re also excited just for the next generation of consoles and the potential they offer to really bring even more compelling experiences to our players. And you’re already seeing us supporting the new hardware with the launch of Black Ops Cold War on day one, as Rob was mentioning. Ultimately, for us, our priority is to build the best player experiences where our players want to be and really where they can connect with other members of the community. It’s just so powerful. That said though, our development resources just are finite, so we really have to focus on where the biggest opportunities are.
For example, we need to make sure that we’re enabling our franchisees on the billions of mobile devices that are available right now. That’s by far our biggest opportunity, and we’re investing meaningfully to capitalize on this. And to take all our franchises to mobile over time, that’s really, really important for us.
Now, regarding your question on subscriptions. We’re also very fortunate in that we have exposure to every gaming business model at scale. We operate the largest subscription franchises in the industry in World of Warcraft. So we feel we have a good experience here. And we already have deep digital relationships with our players, including through Battle.net, which gives us just a lot of potential in this area. We already offer multiple ways for players to access our most current and premium content, and this will really continue to evolve as the business needs change. Our current business models offer tremendous value to our communities, and as you can see from our results, it’s also driving great financial results for our shareholders. You don’t know it will end.
Christopher Hickey — Senior Vice President of Investor Relations
Thanks, Matt. Operator, can we have the next question, please?
Operator
Next question is from Michael J. Hickey from The Benchmark Company. Please go ahead.
Michael J. Hickey — The Benchmark Company — Analyst
Hey, Bobby, and team, congrats on another solid quarter here and thanks for taking my questions. A few questions for Jay as you’re up for here, curious if you could update us on WoW subscriber player base, expectations for Shadowlands and your view of the growth trajectory for the franchise heading into ’21? Thank you.
J. Allen Brack — President of Blizzard Entertainment
Thanks a lot for the question. It’s a pretty good one. The first thing I want to do is express that we’re really excited for players to get their hands on Shadowlands and we’ve announced that, that release date is November 23, that is the exact 16-year anniversary for the launch of the original World of Warcraft. We made the delay earlier to Shadowlands to make sure that the quality of the game is really going to match our expectations, and that game was going to be great. And the community feedback that we received on that decision was overwhelmingly positive. And so we’re keeping the quality of the game as the top concern. It’s helped drive I think a lot of excitement for WoW, both in the form of really strong player engagement and as well as the expansion pre-sales. So players are already in doing the content that we released with the Shadowlands’ pre-patch.
I want to talk about a feature of that. I’m personally really passionate about which is the new player experience. So the goal for this system was to really streamline learning how to play World of Warcraft for newcomers, and also give people, who have multiple characters a way to level up in previous expansions. So today, the way we look at the WoW ecosystem is that we operate two distinct game modes, both with very engaged player bases, and that gives us the opportunity to deliver a lot of content into the WoW community, really more than ever before, all under a single unified subscription. We’ve talked before about our plans to expand the size of development teams, and we intend to follow the launch of Shadowlands with even more content across both the modern year and in Classic.
But if we step back, we think of Warcraft as a huge franchise, and WoW is only a part of it. We’re always exploring how to express Warcraft with new experiences and we’ve seen a lot of opportunity for growth in 2021 and beyond. Thanks for the question.
Christopher Hickey — Senior Vice President of Investor Relations
Thanks, Mike. Operator, next question, please.
Operator
The next question comes from Mike Ng from Goldman Sachs. Please go ahead.
Mike Ng — Goldman Sachs — Analyst
Good afternoon. Thanks for the question. I just have two. First, could you talk about the feature of Call of Duty on mobile, including giving a more detailed update on COD: Mobile in China? Is there anything more you can share about timing or the market opportunity?
And then second, are there any opportunities to make Warzone truly cross-platform by making it available on mobile? Any thoughts there would be great. Thank you.
Rob Kostich — President of Activision Publishing
Hey, Mike, it’s Rob. I’ll take this one. I think just starting at a high level, again our Call of Duty: Mobile, we’re really happy and proud of the success we’ve seen here with the over 300 million downloads around the world. We did maintain a lot of good momentum in the third quarter, driven really by the frequency of updates and the quality of those updates most importantly, and it’s resonated really well with the community.
And the good time for us is that momentum is continuing now already into the fourth quarter. In October, we had a big one-year anniversary event. And I guess one metric I can’t give you would suggest we’re off to a very strong start. You know, the first week of that event has been the strongest first week that we’ve seen in terms of gross bookings, and so that’s a really nice positive and continued momentum that we’re seeing.
Now in terms of future growth, we do still see strong potential for Call of Duty: Mobile. China, obviously, we believe can become a significant contributor to our overall franchise revenues, and we talked about that the title has been approved and now it’s in final testing. So again, we expect to see it soon and hope to see it soon, so we think it can have a great impact in the region. And it’s really not just China, for example, Mexico and Brazil are top five markets for us in terms of both installs and revenue. And so we see a big opportunity to further expand geographically in other markets through mobile, through increased marketing and accessibility initiatives over the coming quarters.
Now we also see a big opportunity to further connect the mobile experience to what’s happening on console and PC, and to your point, that includes Warzone. As you know, Warzone for us is a very important strategic initiative. I just don’t have any announcements that we’re going to share today on it. But certainly, Warzone is an important piece for us across the franchise.
Now overall, we’re really happy with our progress on mobile for Call of Duty, and we’re going to continue to invest in talent and capabilities to bring the best possible Call of Duty experiences to the mobile platform. And with these opportunities on mobile that we’re talking about right now and I think with the momentum we’re seeing on the franchise across console and PC, and cross everything we have going on, and we do believe Call of Duty is really well-positioned for growth next year and well into the future. Thank you.
Christopher Hickey — Senior Vice President of Investor Relations
Thanks, Mike.
Operator
The next question comes from Alex Giaimo from Jefferies. Please go ahead.
Alex Giaimo — Jefferies — Analyst
Thanks for the question. Just within the King segment, hoping you can just provide some additional color around how you’re thinking about IDSA, and the potential impact to both the advertising business as well as user acquisition? And then maybe just from a high level if you can talk through any incremental content or initiatives that can drive further growth within that segment. Thank you.
Humam Sakhnini — President of King
Hey, Alex, thanks for the question. This is Humam. Let me take your second question first that’ll provide context on how we’re thinking about the business overall, and then kind of the IDSA changes in context of that. So as you can see from Q3 results, we have some great momentum in the game business across both in-app purchases and also advertising. So looking ad, we expect our momentum to deliver growth for us next year. And as you noted from earlier, we also will add to that a new launch with Crash Bandicoot: On the Run.
So — but let me start with the in-app business and the dynamics there. Our initiatives to broaden the payer base are delivering clearly some really good results for us and are laying great foundations for growth for the future. And so in Candy, in particular, we see quite a few opportunities ahead of us, including we had a lot of innovation around competitors and collaborators, social features that are driving franchise growth and engagement. To give you just one example. In the United Kingdom, recently, we ran Candy All Stars. And that was Candy’s first ever competitive tournament which was limited in the United Kingdom. And we saw some really terrific results across reach, engagement and player engagement. And so the team is really thinking about exploring even more initiatives to build on from this success.
So when you think about IDSA in that context, and our ability on user acquisition, bringing new players, I’d point out that at the scale of the King network and Candy’s strong brand recognition, we drive a significant majority of our installs organically. So many of our competitors are typically much more reliant on aggressive paid user acquisition than we are. So while we will see how this plays out, we think that we — ultimately, we’ll see less impact on IDSA change here on the acquisition piece of a second segment.
Now on the advertising side, that’s also been performing quite well, driven by really strong execution, and we have been evangelizing our brand-safe platform. And we’ve introduced, as you’ve heard in previous calls, a number of really great products, innovations there like sponsorships, which we have been delivering for us. So when IDSA comes into that context, there may be some short-term volatility in advertising industry as a whole. But we really believe that the investments in our own direct sales and our own tech have really positioned us for future growth — in growth next year as part of that.
So with that, I add on, as well as the next year is a year of launch for us around Crash Bandicoot: On the Run, and which we’ll launch in the spring, and we would expect that to contribute to King’s top and bottom line. Again going with an iconic franchise from a really deep catalog of IP at Activision Blizzard, enables us to benefits from brand recognition. So on that, really good momentum right now and I feel really, really good about our growth prospects for the business in each one of these areas and how they carry forward into next year, and kind of the context of the IDSA changes as part of that. Thank you.
Christopher Hickey — Senior Vice President of Investor Relations
Yes. Thanks, Alex. Operator, we have time for one last question, please.
Operator
Next question is from Mario Lu from Barclays. Please go ahead.
Mario Lu — Barclays — Analyst
Hey, thanks for taking the questions. I have two. One that’s more longer-term and one on 2021. So you made a number of significant changes as an organization in the past couple of years with the company itself in changes and improvements in late 2018 to doubling down on franchises like Call of Duty by expanding into new platforms and introducing new features like cross-platform play. With the new-gen consoles coming out in a couple of weeks, how do you envision the business evolving in the next five years to 10 years? And how Activision as a company, benefit from those trends?
And then just real quickly, Dennis, you mentioned that the successful execution in 2021 will allow you to build on your new 2020 outlook. Just wanted to clarify, does that mean potentially year-on-year growth in terms of either the top or bottom line next year? Or am I just reading too much into it? Thanks.
Bobby Kotick — Chief Executive Officer
Hi, Mario. It’s Bobby. Why don’t I take the longer-term outlook? So I think when you look at this year, and particularly the multiple touchpoints of opportunity that we’re realizing on franchises like Call of Duty, those same opportunities exist for us on all of our franchises, as well as the new potential franchises that we have in development. And this is my now 31st year of doing this. I don’t recall a time where I’ve seen more opportunity for growth and margin expansion in all the time that I’ve been doing this. The challenge for us is going to be one prioritizing opportunity and then two, making sure that we have the right talent aligned with those opportunities.
But when I look at the success that we’re experiencing now and I think about the opportunities we have over the next few years, including next year, we have more momentum going into the next few years than I can remember in a long time. And a lot of the changes that we’ve made over the last few years are really starting to pay dividends.
So from a long-term perspective, I think more platforms, more opportunities to deliver interactive entertainment experiences, increasing engagement that we’re seeing from our games becoming increasingly social. The shift to more frequent delivery of content, the flexibility that we have in player investment models, I haven’t seen as much opportunity ever. And so the challenge for us is going to be, make sure we prioritize them effectively and have the right people in place to take advantage of them. But if you’re asking about the long-term outlook, I don’t think it’s ever been better.
Dennis Durkin — Chief Financial Officer and President of Emerging Business
And then just turning to the second part of your question, I think what you heard sprinkled through Jay, Rob, Humam and each of the major franchises, there’s a lot of opportunity for growth, building on Bobby’s comment, both in the near-term and in the long-term. And I think you heard that right in terms of the specific comment in my section regarding our segment operating results and being able to grow off of that base — that guidance base which we’ve given for 2021. So we feel like we have a real opportunity to do that with great execution. So we’ve got great momentum in our biggest franchises and we think that will bode well as we head into 2021 and beyond.
So — well, we know everyone had a lot of other companies reporting tonight, so we appreciate you spending time with us this afternoon. And we look forward to talking to many of you over the coming weeks. But thanks for your time and attention today. We really appreciate it.
Operator
[Operator Closing Remarks]