Sleep Number Corporation (SNBR) Q3 2021 Earnings Call Transcript

Sleep Number Corporation  (NASDAQ: SNBR) Q3 2021 earnings call dated Oct. 27, 2021

Corporate Participants:

David Schwantes — Vice President of Finance and Investor Relations

Shelly Ibach — President and Chief Executive Officer

David R. Callen — Chief Financial Officer

Analysts:

Peter J. Keith — Piper Sandler — Analyst

Bobby Griffin — Raymond James — Analyst

Bradley B. Thomas — KeyBanc — Analyst

Atul Maheshwari — UBS — Analyst

Seth Basham — Wedbush Morgan — Analyst

Presentation:

Operator

Welcome to Sleep Number’s Q3 2021 Earnings Conference call. All lines have been placed in a listen-only mode until the question-and-answer session. Today’s call is being recorded. If anyone has any objections, you may disconnect at this time. I would now like to introduce Dave Schwantes, Vice President of Finance and Investor Relations. Thank you. You may begin.

David Schwantes — Vice President of Finance and Investor Relations

Good afternoon and welcome to the Sleep Number Corporation third quarter 2021 earnings conference call. Thank you for joining us. I am Dave Schwantes, Vice President of Finance and Investor Relations. With me today are Shelly Ibach, our president and CEO; and David Callen, our chief financial officer.

This telephone conference is being recorded and will be available on our website at sleepnumber.com. Please refer to the details in our news release to access the replay. Please also refer to our news release for a reconciliation of certain non-GAAP financial measures and supplemental financial information included in the news release or that may be discussed on this call. The primary purpose of this call is to discuss the results of the fiscal period just ended.

However, our commentary and responses to your questions may include certain forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties outlined in our earnings news release and discussed in some detail in our annual report on Form 10-K and other periodic filings with the SEC. The company’s actual future results may vary materially.

I will now turn the call over to Shelly for her comments.

Shelly Ibach — President and Chief Executive Officer

Good afternoon and welcome to our 2021 third quarter earnings call. SleepIQ score was 87 last night. The value of our Sleep Number purpose to improve the health and well-being of society through higher quality sleep is evident in our record third quarter top and bottom line performance. We improved more than 225,000 lives during the quarter. Before sharing greater performance in detail, I’ll highlight three key takeaways for today’s call. First, we continue to drive sustained demand and market share gains for our life-changing smart beds including delivering our fourth consecutive third quarter of double-digit demand growth. Second, global supply chain shortages continue to challenge our business. I’ll discuss how we navigated this disruptive environment in Q3 and the implications going forward. And third, robust demand in operating leverage are producing record financial results as we continue to advance key initiatives within our proven strategy to deliver sustainable profitable growth.

Third quarter results exceeded our expectations. Net sales were up 21% versus prior year and were 35% higher than 2019. And earnings per share were $2.22, 24% higher than our record 2020 third quarter and up 136% from 2019. Our third quarter performance was particularly gratifying given the significant global supply chain disruption. Our teams’ dedication, tenacity and agility once again made a meaningful difference enabling Sleep Number to service the growing demand for our life-changing 360 smart bed.

The year-to-date financial performance results demonstrate the power of our advantaged business model and our teams’ stellar execution. Earnings per share of $5.63 for the first nine months of 2021 is greater than our record 2020 total year results and more than double our 2019 annual EPS. We are driving strong leverage across our business with the year-to-date net operating profit rate at 10.6%, up 200 basis points from prior year and up 430 basis points versus 2019. Year-to-date cash from operations was a record $293 million with a trailing 12-month ROIC of more than 34%.

These results are being driven by heightened levels of consumer demand, a deep affinity for our brand and clear operating efficiencies associated with our strategy, business model and execution. With our unique competitive positioning at the intersection of well-being and technology, the worldwide shortages of semiconductors and other electronic components became a problem in Q3 and continue to be a challenge for us. Our performance in this unpredictable environment is a testament to the years of investment in our vertically-integrated exclusive direct-to-consumer business. By utilizing multiple levers across our sourcing, product design, fulfillment, sales and service operations, we are mitigating the impact of the current supply chain constraints.

Our business model has also enabled us to shape demand fulfillment and manage supply even with minimal inventory. And with our teams’ dedication to our mission, we have earned our customers’ trust and built enduring relationship. As a result, we generated impressive net operating profit leverage during the third quarter despite input cost pressures and freight inefficiencies. Over the years, we have built strong partnerships with an increasingly diversified set of suppliers. These relationships have contributed to additional supply sources and help align our tight inventory with scheduled deliveries, but haven’t reduced the risk of electronic component shortages in the near term.

We have aggressively pursued a range of solutions including working directly with second and third tier suppliers, employing market brokers, [Indecipherable] and other digital tools in expediting shipping including airfreight. In addition, we have quickly qualified new component suppliers, certified alternative components and developed, validated and applied product changes. We have shaped demand through promotional planning and our selling process, implementing additional price increases and thoughtfully managed customer delivery and expectations through increased communication, home delivery staffing and over time.

We have also partnered top to top with large global electronic and technology companies for the near and long-term, integrating our work and sharing resources as we strive for sustainable outcomes. We continuously advance key initiatives and use multiple levers within our proven strategy for consistent demand creation. Our digital ecosystem drives relevance and engagement, which leads to a lifelong brand relationships. Automation and personalization are also improving the quality of our customers’ experience, which builds trust. Both new and existing customers are actively engaged at record level.

Levers include digital storytelling to attract and engage, NFL media and ads are driving record digital traffic, in-house digital capabilities to personalized message by media, audience and platform in real time, SleepIQ technology advancements to strengthen engagement and improve customers’ wellness and customer advocacy which is driving record referral and repeat sales growth. Results produced by our innovation and initiatives include four consecutive third quarters of double-digit demand growth and two-year demand growth versus 2019 of nearly 30% for the quarter as we lap last year’s robust 16% demand increase.

Our teams are highly engaged and passionate about improving life for all our stakeholders. In our annual engagement survey, our teams’ performance intensity, which is a measure of effort and their commitment intensity, which measures their intent to stay with Sleep Number were at best in class levels. This shows up in how we continue to overcome the many challenges associated with this global pandemic. We are targeting full year 2021 earnings per share of $7.25 reflecting our strong demand and leverage and the impact of supply chain constraints.

We continue to employ and refine the strategy that were effectively used in the third quarter to fulfill demand and deliver exceptional performance. However, the timing of receiving electronic components could ultimately elongate when we can deliver our customer smart beds. As a result, it’s still possible that we will have a shift as expected fourth quarter deliveries into the first quarter of 2022. Well, global supply chain issues will likely continue through next year, there are indications that supply will improve from current levels. Suppliers have made stronger commitment for electronic component deliveries in Q1 than we’ve had in the back half of 2021.

In addition, supplier scaling initiatives are expected to favorably impact their output as the year progresses. Longer term, the necessity of understanding the customer and their purchasing behavior is essential to supply chain management. This is already a hallmark strength of Sleep Number. Operational decisions and scenario planning are informed by real-time data and analytics. Digitization enables both immediate actions and our ability to be more responsive in the future.

Moving from connected to intelligent speeds end-to-end orchestration from manufacturing to customer delivery. Regional assembly allows fast action. Relationships with suppliers through multiple peers are essential to weathering disruption. As we prioritize our customer centric supply chain design for a dynamic global environment, we are adding two directors Phil Eyler and Angel Mendez who joined our Board effective January 2nd. Very experienced and transformational global supply chains and purpose driven leadership will augment our Board’s strategic capabilities.

We are leaning into our purpose and utilizing the levers of our vertically integrated business to deliver sustainable superior value for all stakeholders. I am grateful for our teams’ ongoing resilience and passion for improving life and extremely proud of their exceptional accomplishments, while navigating high uncertainty and rapidly changing conditions. The strength of our demand drivers continues to support mid-to-high single digit demand growth in 2022, driven by our life-changing innovation, pricing action, advancement of our digital ecosystem initiatives, retail expansion including 40 to 50 incremental new stores and online evolution.

Now David will provide additional financial details on our third quarter 2021 performance and Q4 outlook.

David R. Callen — Chief Financial Officer

Thanks, Shelly. The fundamentals of our business remain strong. Managing business risks amid global COVID disruptions is bringing out the best in great companies like Sleep Number. Our teams’ resilience and ingenuity are driving exceptional financial performance because we embrace our common goal to improve lives through proven quality sleep. The technology embedded in our 360 smart beds is driving strong and steady double-digit demand growth now into our four straight year. In fact, our demand creation has exceeded our net sales year-to-date by more than $50 million.

Our Q3 ending backlog was comparable to the balance at the end of Q2. These booked orders provide confidence in future net sales. Unfortunately, the electronics that enables our smart technology and steady double-digit demand growth are also creating uncertainty in fulfillment, timing and costs. While we believe these electronics supply constraints are temporary, we know the highly differentiated life-improving benefits of our smart beds are enduring. Customers recognize this and are choosing Sleep Number. Our record referral and repeat business engagement scores and low cancellation rates are all indicators of our customers’ passion for Sleep Number innovations.

So what has changed. The three supply challenges noted on the Q2 earnings call were resolved as expected. Since August, our teams have been working directly with two very large electronics vendors three layers deep in our supply chain after they abruptly decommitted against our open purchase orders. We recaptured some of that supply from them directly and some electronics through higher cost open market purchases. These rapid actions enabled record weekly deliveries in Q3 and released pressure on deliveries previously expected in Q4.

To achieve our full year EPS target, we need to deliver Q4 net sales of approximately $600 million to $610 million versus the $640 million in Q3. The timing of electronics supply to support these deliveries has been misaligned versus our demand, sometimes resulting in longer delivery windows. Like in Q3, our teams are closing electronics supply gaps and reducing lead times. Our teams are employing all the tenacity, ingenuity and passion they applied to deliver extraordinary Q3 results to improve many more lives in Q4 and beyond.

Let’s take a deeper look at that Q3 performance now. Q3 net sales were up 21% versus record 2020 performance and up 35% over 2019. Results exceeded the expectations we outlined during our Q2 earnings call due to the resilience and problem solving by our teams. For example, with new electronics shortages emerging in August, we launched an alternate FlextFit base in just 30 days. We rapidly validated alternate resins and electronic components, employed integrated digital tools to schedule deliveries ahead of supply confirmation and levered efficiencies throughout our vertical business to more than offset significant cost inflation.

Q3 sales metrics reflect this performance with 15% — 15 points of one year growth from units and 5 points from ARU, 16 points of comp growth and 5 points from new stores. And more than 11% of sales came from e-com phone and chat versus about 7% historically. Q3 net operating profit of $73 million or 11.4% of net sales is 4% higher than last year, whom we hadn’t yet rebuilt our infrastructure following COVID cutbacks and 86% higher than 2019. Since 2019, we have increased operating margin 320 basis points. Q3 EPS of $2.22 also exceeded expectations for a 50% increase over 2019 coming in with earnings 136% stronger than two years back.

Year-to-date, we have delivered net sales of $1.7 billion, up 35% since 2019 with $100 million more net operating profits, that’s 24% two-year incremental profit flow-through. Operating margin of 10.6% is up 430 basis points since year-to-date 2019, while absorbing 30 basis points of gross margin pressures. Rapid increase in input costs to buy and ship components and labor to produce and deliver our smart beds is pressuring results as seen in the 140 basis point two-year decline of our Q3 gross margin.

We are offsetting $140 million of annualized cost pressures with $140 million of annualized pricing actions, while continuing to benefit from leverage — volume leverage and digital efficiency gains across the business. For example, we have levered our year-to-date selling and marketing costs 470 basis points versus 2019. This derives from highly integrated growth drivers working synergistically to deliver year-to-date growth through both ARU and units of 4% and 28% respectively versus 2019.

Specifically, digital tools and interconnections across functions leverage our marketing and retail resources to efficiently drive and process significantly more sales volume. One proof point is the $3.7 million average TTM sales per store including e-com, up 29% since this point in 2019. Another is that half our comp stores generated more than $3 million in TTM sales through Q3. The number of these highly productive stores is up 90% in two years. We ended the quarter with 632 stores and expect to end the year with about 650.

Investing in our innovations, marketing and retail continues to drive value creation and provide steadiness in performance over time, while navigating temporary electronic component disruption. These investments include direct spending through the P&L, like the 72% two-year acceleration in year-to-date R&D and through capital spend like the $49 million invested year-to-date to expand retail reach, expand manufacturing and assembly capacity, and to create digital solutions that enable profitable growth.

Our 2021 year-to-date EPS of $5.63 is 3 times the $1.88 of earnings year-to-date just two years ago. Execution of our disciplined capital deployment strategy offset 50 basis points of year-to-date two-year income tax rate headwinds with 17% fewer weighted average shares outstanding and lower net interest costs of more than $4.5 million. After investing in the business and maintaining strong liquidity, our final priority for capital deployment is investing in Sleep Number shares.

With our strong performance and the value we see in Sleep Number, we have repurchased $364 million of our stock year-to-date. This nearly equals the $374 million repurchased during all of 2019 and 2020 combined. Still, we are maintaining a relatively conservative leverage stance and ended Q3 with a debt leverage ratio of 2.2 times EBITDAR. Longer term, we expect to operate with leverage of 2.5 to 3 times EBITDAR. Given the strong growth in the business and currently favorable banking conditions, we are opportunistically rightsizing and extending our debt facility here in Q4. We expect to increase our total facility by $200 million to $800 million with a renewed five-year term and similar conditions.

Using all our performance levers over the years has enabled us to navigate challenges, while driving exceptional earnings expansion. As we target EPS of $7.25 in 2021, we will employ our strong demand generation, tenacious supply pursuits and efficiencies across the business to deliver performance. We operate the business for the long term and remain confident in its fundamentals. We continue to expect longer term topline growth of mid-to-high single digits with twice that growth in EPS.

At this point, operator, please open the lines for questions.

Questions and Answers:

Operator

Thank you, sir. We will now begin the question-and-answer session. [Operator Instructions] Your first question comes from the line of Peter Keith with Piper Sandler. Your line is open.

Peter J. Keith — Piper Sandler — Analyst

Thank you. Good afternoon everyone and nice results here for the quarter. We’ve got a couple of questions on the guidance for $7.25. So it’s kind of a subtle change, but you took out the words, at least with regards to $7.25. It seems like the demand trends are pretty strong. So, it’s kind of a two-part question, has there been any change in your demand expectations and is the removal of at least more a function of just some of the backlog and some of the potential carry over into 2022?

Shelly Ibach — President and Chief Executive Officer

Yes. Hi, Peter. Thanks for the question. Absolutely, what you just described. We certainly have sufficient demand and backlog to deliver a number higher than $7.25. We’re clearly constrained by the electronic supply. So it is a timing issue. We entered Q4 here with strong demand and that’s after delivering four consecutive third quarters of double-digit demand and lapping the 16% growth here in the third quarter from 2020 with another double-digit growth. So we’re bullish on our demand.

Peter J. Keith — Piper Sandler — Analyst

Okay. And so I guess, we’ve had some questions too just sort of on like the implied backlog maybe going into the New Year. So you said Q4 revenue implied at $600 million to $610 million, I guess, you have an estimate on like how much backlog would then carry over into 2022 and you wouldn’t be recognizing in the fourth quarter?

David R. Callen — Chief Financial Officer

Peter, that’s a hard one to gauge, I would say, because our demand is very strong and we don’t yet know what that’s going to actually tally up to be for the full year, but I would say — I highlighted that this year we’ve added about $50 million net sales equivalents that haven’t yet been delivered, where our demand exceeded our net sales. That’s in addition to what we talked about as we came into the year. I’d say probably in the order of magnitude of about $100 million excess net sales equivalents that at some point are going to come through.

Peter J. Keith — Piper Sandler — Analyst

Okay, all right. That’s helpful. I’d like to sneak in one more question. You did throw in a comment Shelly that caught my attention just on 2022 that you expect demand growth of mid-to-high single digit. So that would exceed the current sales estimates out there today and I’m guessing you’d probably have some pricing on top of that for sales growth may be more high-single digit, low double-digit. Could you give us maybe your — some — maybe just say maybe unpack that a little bit to help us understand why you are so enthusiastic about that level of demand growth as we look out to next year?

Shelly Ibach — President and Chief Executive Officer

Well, we’ve had continued strength of demand. The demand is first part that remained strong. We’ve just had the fourth consecutive quarter. We lapped a 16% growth here in Q3. And Peter, we’ve been advancing key initiative every quarter since we transitioned to all smart beds and this dry consistency each quarter and it’s around the engagement, the digital ecosystem, the innovations and we’re really pleased with how formulate this is in the ongoing strong demand. And the in-house capabilities in the AI gives us such real time progression. It helps us within the quarter and then we have clarity of the advancement of the initiative each quarter. Going back to what I said about 2022, I was speaking about the demand and mid-to-high single-digit growth for our 360 smart beds that includes innovation, pricing, the digital ecosystem initiatives, the retail expansion and online evolution.

Peter J. Keith — Piper Sandler — Analyst

Okay. So to make sure that would include pricing within the mid-to-high single?

Shelly Ibach — President and Chief Executive Officer

Right.

Peter J. Keith — Piper Sandler — Analyst

Okay, very good. Thanks for the clarification and the insights. I appreciate it.

Shelly Ibach — President and Chief Executive Officer

Absolutely. Thank you.

Operator

Your next question comes from the line of Bobby Griffin with Raymond James. Your line is open.

Bobby Griffin — Raymond James — Analyst

Good afternoon, everybody. Thanks for taking my questions and congrats on a strong quarter in a very difficult supply chain environment.

Shelly Ibach — President and Chief Executive Officer

Thank you, Bobby.

Bobby Griffin — Raymond James — Analyst

So, I guess, first, I just wanted to touch on the electronics side of things that you are talking about, your beds are — include a lot of technology in it and it’s very common out there that electronics shortages are happening, but what parts of the beds is it impacting. Is it just the adjustable bases or is it the motors and some of the other controls for the adjustable bed [Phonetic]. I mean, what parts to help us visualize where on your products you’re getting hung up at? Well, the main challenge has been semiconductor chips and other electronic components associated with our smart beds and smart bases. Okay. So both, so inside the bases as well as some of the other smart bed components for adjusting mattress itself.

Shelly Ibach — President and Chief Executive Officer

Yes.

Bobby Griffin — Raymond James — Analyst

Okay. That’s helpful. And then Dave, I just want to clarify, you mentioned the backlog comparable to 2Q, but when we look on the balance sheet, you had customer deposits down quarter-over-quarter and I know those don’t include the financing side of the business. So, it can get a little funky from different quarters, but just to ask you directly, did deliveries this quarter outpaced demand, so we actually worked down a little of the backlog?

David R. Callen — Chief Financial Officer

No. And that’s why I was compelled to say that our backlog at the end of Q3 was comparable to Q2 because that’s one of the dangers of making the assumption based on the customer prepayments. That number is — fluctuates with the kinds of offers that we’re providing, the timing of when things happen, both in terms of the orders and the delivery. So, it’s not a perfect proxy for backlog.

Bobby Griffin — Raymond James — Analyst

Perfect. That’s helpful. That’s why I was afraid about doing that math. That’s helpful to clarify. And I guess just lastly from me on when you kind of back into the implied EPS for 4Q and compared to last year. Obviously, last year you had an extra week, $0.30 benefit. There’s clearly some pressure coming on gross margin, but when we look inside the sales and marketing side, what is — what’s happening there? Is that still leveraging and be flowing through as expected or is there another round, are you stepping up investments in media or anything there in the fourth quarter to get the EPS going to shake out to where the guidance is implying?

David R. Callen — Chief Financial Officer

Well, last year we did benefit from additional operating profits from the extra week and that was reflected in how we adjusted out our $0.30 from our total results from last year, Bobby. We do expect some pressure on our gross margin rates in Q4, that’s temporary, I think, as we balance out the cost pressures with the pricing actions that we’ve taken and the efficiency gains that we’re getting. What we’re relying on is we’re leaning into our efficiency gains through the sales and marketing — the rest of the P&L effectively to deliver strong overall performance. We expect for the full year is still consistent with what we — how we started the year, Bobby, to deliver more than 300 basis points of net operating profit margin expansion versus 2019.

Bobby Griffin — Raymond James — Analyst

Okay. I appreciate the details. And let me sneak in an extra one and best of luck here in the fourth quarter.

David R. Callen — Chief Financial Officer

Great, thanks a lot, Bobby.

Operator

And your next question comes from the line of Brad Thomas with KeyBanc. Your line is open.

Bradley B. Thomas — KeyBanc — Analyst

Hey, good afternoon, Shelly. David and Dave. Thanks for taking my question. Nice results and demand. I want to ask at the guidance and gross margin. Maybe first on the guidance, just to clarify, so is the $7.25 that you’re targeting, does that align with the prior sales guidance, which if I remember correctly, was 35% growth versus 2019. Is that how to back into that $7.25 number?

David R. Callen — Chief Financial Officer

Yeah. It is and on top of that I gave you the $610 million — the $600 million to $610 million in net sales for Q4 that supports us getting to the $7.25.

Bradley B. Thomas — KeyBanc — Analyst

Great. And David what — do you have line of sight to the components to hit that number today or is that in question or is it possible you may get more of — I know it’s still early in the quarter, but any more color on your line of sight to hitting or beating that number would be of interest?

David R. Callen — Chief Financial Officer

Well, just like we saw in Q3, if you’d asked me the same question at that point in time, we had no idea what happened in August — was going to happen and yet our teams were resilient and found ways to overcome those challenges and got the supply we needed to deliver record results in Q3, including record deliveries for the last eight weeks of the quarter. As we see here today, there is some misalignment between our demand and the supply and we’re solving that every single day, Brad. But as Shelly highlighted in her call — in her comments, it’s possible that some of those components could come too late in the quarter and then cause a shift in deliveries into Q1. We feel great about the expectations for components next year relative to the back half year, we are working every lever to get there.

Bradley B. Thomas — KeyBanc — Analyst

That’s really helpful color. And then just at a high level, could you share a little bit more insight into just how you think about sort of your product margins today. I know your gross margin can have an element of leverage to it and the strong productivity of your stores can help you have a higher gross margin, but how are you thinking about product margins given that we’re seeing inflation in so many areas of the world right now?

David R. Callen — Chief Financial Officer

A great question. Brad, I love that because there are trade-offs that we make all the time between, for example, financing and discounts and that affects different parts of our P&L and so we give greater discounts than it affects our gross margin rate if we give greater financing. It’s also a closing mechanism and — but that affects us in our operating expenses. So, in total, we love what we’re seeing with the business. The fundamentals are very strong. The selling process, the marketing efforts, the innovations are all working together to drive people into the store into the — on to the website or on to the e-com platforms and then converting at very high level. So all the way around really excited about the performance and fundamentals of the business.

Bradley B. Thomas — KeyBanc — Analyst

Great. Very helpful. Thank you so much.

David R. Callen — Chief Financial Officer

Yes, thanks, Brad.

Operator

And your next question is from Atul Maheshwari with UBS. Your line is open.

Atul Maheshwari — UBS — Analyst

Good evening. Thanks a lot for taking my questions. So just to clarify on the $600 million to $610 million revenue guidance for the fourth quarter. So for you to achieve that range or rather will you be able to achieve that range even if the supply remains constrained as it is today or will the supply has to improve for you to hit that range?

David R. Callen — Chief Financial Officer

Yes, so, as I was highlighting with my previous answer, we have great line of sight to every single day in terms of deliveries and are working the levers to pull in some of that supply earlier into the quarter to support our deliveries. This is very similar to what we did in Q3 and had to do in Q3 and our teams are — I have to give a shout out, I mean working magic, finding different solutions and keeping our customers getting life improving benefits of our Sleep Number smart beds into our customers’ homes.

Atul Maheshwari — UBS — Analyst

Okay. And then on the EPS guidance of $7.25, it does seem like even next — even backing out the extra week, it can take a little bit more pressure in the fourth quarter related to the third quarter. So are you baking in more cost inflation in the fourth quarter? And if so, what are the sources of those pressures?

Shelly Ibach — President and Chief Executive Officer

Yes. Atul. This is Shelly. Just highlighting the constraints that we — the constraint we have in the fourth quarter and our deliveries due to the electronic supply shortages. Those constraints are constraining our ability to deliver to our demand and our backlog certainly is sufficient for a much higher number in the fourth quarter, but the actual inventory is not. So that’s the constraint that you’re seeing and in the fourth quarter, we’re continuing to drive our demand of course being very focused on the long term and ensuring that our customers benefit from the life improving benefits from the smart beds and we’re leaning into our demand drivers as you would expect us to for overall value and constrained on the supply and that’s what — we’ve taken some of the risk and moved out of the fourth quarter because of that over performance in Q3. And this is what we have to do yet in the fourth quarter to hit our $7.25 target.

David R. Callen — Chief Financial Officer

Atul, let me just add one more thing, I don’t know whether you’re making comparisons only to 2020, but as I highlighted and as it pertains to the Q3 comparison, last year was a year when we had taken significant cost cuts post COVID and we hadn’t yet rebuilt our infrastructure through Q3 and into Q4. We expect operating profit margin expansion in Q4 versus 2019 just like we’ve done all year long and as we’ve said we expect top and bottom line performance increases over 2019 for each quarter of 2021. So hopefully that helps you calibrate properly.

Atul Maheshwari — UBS — Analyst

Yes. That definitely helps. Thanks a lot Shelly and Dave, and good luck with the rest of the year.

David R. Callen — Chief Financial Officer

Yes. Thank you.

Shelly Ibach — President and Chief Executive Officer

Thank you.

Operator

Your last question comes from the line of Seth Basham with Wedbush Securities. Your line is open.

Seth Basham — Wedbush Morgan — Analyst

Thanks a lot and good afternoon. I was just hoping to get a little bit more color on two items that you guys mentioned: one the efficiency gains that you are leaning into, what are those specifically and what can be the ability to drive them earlier than anticipated? I presume, they’re not just volume-based?

David R. Callen — Chief Financial Officer

Well, Seth it starts with volume and creating more demand for your business is the best way to generate leverage and we’ve been doing that. We’ve been, as I highlighted the synergy between our selling and marketing efforts are tremendous and being vertically integrated the way we are, we can share that — those insights across those platforms digitally and engage with customers in a way because of that lifelong relationship. We’re driving a lot more volume with a given set of resources. I highlighted two specific examples pertaining to our store productivity, the $3.7 million average sales per store per comp store including e-comm, that’s up 29% since 2019 and then having more than half of our comp stores with more than $3 million in sales that they’re processing trailing 12 month that’s incredible volume that’s going to those resources and so that’s generating a significant amount of efficiency gains.

Seth Basham — Wedbush Morgan — Analyst

Okay. And then secondly in terms of the price actions that you mentioned offsets on the cost pressures. What’s the timing of those and how broad base were they?

David R. Callen — Chief Financial Officer

They were across the product offerings and they’ve been — there are three different pricing actions that we’ve taken during the year. One was in the spring, one was in July and one we just took last week.

Seth Basham — Wedbush Morgan — Analyst

Got it, okay. And just to recap, relative to your prior guidance of 35% plus, sales growth versus 2019 and $7.25 in earnings at least, you’re now just going for those specific points rather than seeing the upside, the upside is less likely because of some of the dynamics in the environment that you’re talking to now. Correct?

David R. Callen — Chief Financial Officer

Well, yes, I mean, not because the demand, there’s plenty of demand and there’s plenty of efficiencies in our business. It’s just really dependent on the electronic supply and yet again, I’m just going to make that comparison back to what we did in Q3. We had similar kinds of challenges and delivered record performance. So the opportunity for us to deliver upside is still there. We just feel like it’s pragmatic and appropriate for us to call it as targeting $7.25.

Seth Basham — Wedbush Morgan — Analyst

Understood. Thank you, guys.

David R. Callen — Chief Financial Officer

Okay, thanks a lot.

Operator

And that concludes today’s question-and-answer session. I will now hand the conference back to the company for closing remarks.

David Schwantes — Vice President of Finance and Investor Relations

Thank you for joining us today. We look forward to discussing our fourth quarter 2021 performance with you in February. Sleep well and dream big.

Operator

[Operator Closing Remarks]

Duration: 45 minutes