Closely following its rivals, Snap (SNAP) is introducing privacy protection features into its product. The company has launched a Snap Kit, which allows developers to integrate their apps into Snapchat. The feature is pretty similar to Facebook Connect, except that it stays uncompromising on data privacy. At least, that’s what Snap claims!
According to the company, the Snap Kit is designed primarily for third-party app developers, though it limits the amount of information that developers can accumulate. The Kit gives developers access only to the user’s display name and the fun avatar that they use to represent themselves, and not their friends list or other related information such as demographic details.
The company has launched a Snap Kit, which allows developers to integrate their apps into Snapchat.
The early Snap Kit partners include popular apps such as Tinder and Pandora. These third-party apps will automatically be disconnected if left unused for more than 90 days.
Rumors about Snap Kit were doing the rounds since last month, and if it clicks, it can help Snap regain its momentum. In the first three months of this year, Snapchat’s user growth slowed after the company pushed a redesigned app. This even took a toll on the platform’s ad revenue. The company hinted that growth and revenue could be slower even in the upcoming Q2. However, the company is hoping to make a comeback with a privacy-conscious initiative.
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