Activision Blizzard Inc. (NASDAQ: ATVI) generates its revenues mainly through product sales and subscription, licensing and other revenues. The leading video game company operates through three segments – Activision, Blizzard and King.
Apart from segments, the company’s revenue results are
classified by distribution channel and platform. The distribution channel
includes the digital online channel and the retail channel. Platform comprises
of Console, PC, and Mobile and ancillary. Let’s take a look at how these two
streams have performed over the past few quarters.
Distribution Channel
Digital Online
Looking at the trend over the past five quarters, after a
13% sequential decline in the second quarter of 2018, revenues in the digital
online channel picked up slightly in the third quarter and then saw a growth of
40% in the fourth quarter. Following this, revenues dropped by 22% each in the
first two quarters of 2019.
In Q2 2018, the company saw lower revenues from Overwatch and Call of Duty: Infinite Warfare. This trend continued in the third
quarter but was partially offset by higher revenues from World of Warcraft.
The company benefited from higher revenues in Candy Crush, Call of Duty: Black Ops 4 and Call of Duty: WWII during the fourth quarter. In the first two quarters of 2019, Activision saw lower revenues from the Destiny franchise and from Overwatch.
Retail
The retail channel saw sequential declines in four of the
past five quarters with the exception of the fourth quarter of 2018. During the
second and third quarters of 2018, revenues were hurt by declines in Overwatch, Crash Bandicoot N. Sane Trilogy,
Call of Duty: Infinite Warfare and the Destiny franchise.
In the fourth quarter, higher revenues from Call of Duty: WWII and Spyro Reignited Trilogy helped drive a
massive growth in revenue results. In the first and second quarters of 2019,
lower revenues from the Destiny franchise, Call
of Duty: Black Ops 4 and Crash
Bandicoot N. Sane Trilogy hurt retail results.
Platform
Console
In Console, revenues declined in four out of the past five
quarters, barring Q4 2018. Revenues in Q2 2018 and Q3 2018 were hurt by
decreases in Overwatch, Call of Duty:
Infinite Warfare and Crash Bandicoot
N. Sane Trilogy. The fourth quarter results benefited from increases in Call of Duty: WWII and the Destiny
franchise, driven by Destiny 2.
In the first quarter of 2019, revenue results were hurt by lower revenues from the Destiny and Call of Duty franchises. Activision sold the publishing rights of Destiny to Bungie in December 2018. Console revenues in Q2 2019 were hurt by declines in Call of Duty: Black Ops 4, Crash Bandicoot N. Sane Trilogy as well as the Destiny and Call of Duty franchises.
PC
PC revenues in the second quarter of 2018 declined 13%
sequentially and were hurt by lower revenues in Overwatch and World of
Warcraft. The 6% growth in the third quarter was driven by higher World of Warcraft revenues, driven by World of Warcraft: Battle for Azeroth.
The momentum from World of Warcraft: Battle for Azeroth continued into the fourth quarter and this, combined with higher revenues from Destiny 2, allowed PC revenues to jump 50% sequentially. PC revenues declined in the first two quarters of 2019 due to lower revenues from Destiny, Overwatch and Hearthstone.
Also see: Activision Blizzard Q2 2019 Earnings Call Highlights
Mobile and ancillary
Revenues in this platform fell 3% sequentially in the second
quarter of 2018 with only a slight pickup in the third quarter of 2018. In the
third quarter, revenues were hurt by decreases in various title offerings by
King. Higher revenues from the Candy Crush franchise helped drive growth in the
fourth quarter of 2018. In the first two quarters of 2019, the company saw
sequential declines in this platform.
Looking ahead
Activision Blizzard is preparing to release Warcraft III: Reforged later this year. The company is also preparing for its most important release of the year, Modern Warfare, which is due in October.