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Pinterest, Reddit more popular than Twitter in the US

The President himself may be an active user of Twitter (NYSE: TWTR), but the people of America find other social media platforms more attractive. Latest stats show that Pinterest (NYSE: PINS) and Reddit enjoy more market share in the US than Twitter.

reddit
Photo by Con Karampelas on Unsplash

Of course, these two companies have not yet been able to topple the market leader Facebook (NASDAQ: FB), which enjoys a market share of 45%. However, looking at Facebook’s declining trend over the past few years, it may not be a long shot. The Mark Zuckerberg-led company had enjoyed over 70% market share in mid-2015. 

Pinterest is currently positioned second in the US market with a share of over 30%. This is followed by Reddit, Twitter, Instagram, and YouTube (see infographic).

market share of social media platforms

READ: Google trails at the fifth spot in the Chinese search engine market

Pinterest is the social media platform of choice on tablets, while Reddit is one for desktop. In both devices, Facebook is a distant second. Twitter has around 6% market share in both.

Quite notably, May 2019 represents the first time Reddit has topped the charts on any device, signifying its increasing popularity among American users.

social media popularity based on device in the US

On a worldwide basis, Pinterest’s market share shrinks to just above 13%, while Reddit has only a modest 3.2%. Clearly, both the platforms are not as popular in the rest of the world like the US.  Worldwide, Facebook dominates with a 70% market share.  

In China, despite censorship and blockage in many areas, Facebook edges past Pinterest as the most popular social media platform. As on May 2019, Facebook had a market share of 32.3%, followed by Pinterest (27.8%), Twitter (24.1), Youku (6.6%), YouTube (2.5%) and Reddit (1.4%).

However, it may be noted that the scene in China is highly volatile with market equations changing rapidly in small time frames.    

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