Categories Analysis, Cannabis

Aurora Cannabis (ACB) banks on premium brands after disastrous Q4

While the cost-cutting measures have started bearing fruit, the management is making efforts to streamline the operation

Shareholders of Aurora Cannabis (NYSE: ACB) were dealt an unexpected blow this week as the pot company’s disappointing earnings report thwarted hopes of recovering the recent losses. The Canada-based firm currently looks to achieve profitability by widening the reach of its premium products, rather than expanding the overall market share.

Of late, the marijuana industry has been on the path of innovation, marked by the launch of vaping devices, cannabis edibles, and CBD-based products.

Related: Aurora Cannabis Inc. Q4 2020 Earnings Call Transcript

Aurora’s stock slipped to a four-year low on Tuesday evening, paring most of the pre-earnings gains. Definitely, this is not the right time to invest in ACB, though market watchers project a decent recovery later this year. Since improvement is on the cards before the next earning, it makes sense to hold and keep an eye on the stock until then.

The Pot Bubble

Last year was a challenging period for the legal marijuana industry, with widespread stagnation adding to fears that the bubble has burst. In the case of Aurora, the weakness in the core cannabis business, the main revenue source, was more pronounced in the second half. With several new players out there, the market is probably getting a bit too crowded. From the investors’ perspective, most cannabis stocks were overvalued at some point relative to their not-so-impressive earnings performance.

Elaborating on the fourth-quarter outcome and global expansion plans, Miguel Martin who assumed the role of Aurora’s chief executive officer this month said, “I strongly believe that the long-term outlook for cannabinoids is very exciting, both in THC and in non-THC variance and I think Aurora is uniquely positioned to realize opportunities in both segments. We’re seeing the level of interest globally and medical systems grow and Canada’s consumer market is returning to a nice pace of growth.”

Volatile Scene

All along, the market has been bullish on the prospects of medical and recreational marijuana, the demand for which remained elevated as more and more US states legalized the products. For the companies, in the long term, it might not be a smooth ride in the country where marijuana is still illegal at the federal level. The main weak point of Aurora’s latest quarterly report is the muted outlook for its core cannabis business.

Meanwhile, efforts are on to streamline production, while optimizing the yields and potency. The double-digit decrease in operating costs is reflective of the effectiveness of the company’s cost-reduction initiatives. If maintained, the drive would mitigate the need for additional capital in the long run. In another move to save cost, the company recently quashed its research tie-up with sports company UFC. Despite all that, the goal to achieve positive EBITDA by the second quarter looks too ambitious.

Q4 Debacle

The company recorded a huge goodwill impairment charge related to the reorganization of underperforming assets, resulting in a loss from operations of about C$1.86 billion in the fourth quarter. It was sharply wider than the loss recorded in the fourth quarter of 2019. Almost all operating metrics pointed to a downturn and the top-line was no exception, which slid 5% quarter-over-quarter to C$72.1 million. The numbers also missed the Street view .

Premium Push

The stakeholders would be curious to know where the company is headed in the current fiscal year. Giving them fresh hopes, the management’s post-earnings discussion was centered around expanding into premium brands from the value flower brands. As the company enters the new fiscal year, Martin has a tough task at hand.

We already have a collection of great premium brands, Aurora, San Raf, and then Whistler as a super-premium offering. So we need to emphasize all of our strong premium brands to balance out the total offering to our consumers. We also intend to better position these three premium brands across various formats to foster greater brand visibility and provide greater choices to the consumers.

Miguel Martin, chief executive officer of Aurora Cannabis

Read managements/analysts comments on quarterly reports


Investor sentiment was further dampened by the weak outlook for the first quarter, which is in line with the management’s initial projection. The stock opened Wednesday’s trading at $5.80, after losing a quarter of its value since the previous close, and the downtrend continued throughout the session.

Most Popular

Microsoft (MSFT) reports higher revenue and profit for Q3 2024

Microsoft Corp. (NASDAQ: MSFT) on Thursday said its third-quarter 2024 earnings increased year-over-year, reflecting strong performance by the tech giant’s main operating segments. Third-quarter revenues came in at $61.86 billion,

GOOG, GOOGL Earnings: All you need to know about Alphabet’s Q1 2024 earnings results

Alphabet Inc. (NASDAQ: GOOG, GOOGL) reported its first quarter 2024 earnings results today. Revenues increased 15% year-over-year to $80.5 billion. Revenue growth was 16% in constant currency. Net income was

MRK Earnings: Merck Q1 2024 profit jumps on 9% revenue growth

Pharmaceutical company Merck & Co. Inc. (NYSE: MRK) reported a sharp increase in adjusted earnings for the first quarter of 2024, aided by an increase in revenues. First-quarter worldwide sales

Comments

  1. Pingback: Leandro Farland
  2. Pingback: Chirurgie Tunisie
  3. Pingback: MBA degree Cairo
  4. Pingback: Dental Hospital
  5. Pingback: Social Activities
  6. Pingback: IT Professionals
  7. Pingback: circular axis
  8. Pingback: fue
  9. Pingback: call girl lucknow
  10. Pingback: tirage horizontal
  11. Pingback: machine pectoraux
  12. Pingback: kerassentials
  13. Pingback: Fiverr Earn
  14. Pingback: Fiverr Earn
  15. Pingback: Fiverr Earn
  16. Pingback: fiverrearn.com
  17. Pingback: fiverrearn.com
  18. Pingback: fiverrearn.com
  19. Pingback: fiverrearn.com
  20. Pingback: fiverrearn.com
  21. Pingback: fiverrearn.com
  22. Pingback: fiverrearn.com
  23. Pingback: fiverrearn.com
  24. Pingback: dog breed
  25. Pingback: jute vs sisal rug
  26. Pingback: Piano Removals
  27. Pingback: bitcoin
  28. Pingback: viet travel
  29. Pingback: sorority jewelry
  30. Pingback: micro frenchies
  31. Pingback: future university
  32. Pingback: future university
  33. Pingback: future university
  34. Pingback: future university
  35. Pingback: taurus medallion
  36. Pingback: wix website
  37. Pingback: future university
  38. Pingback: lean manufacturing
  39. Pingback: Warranty
  40. Pingback: FUE
  41. Pingback: FUE
  42. Pingback: Moving assistance
  43. Pingback: Classic Books 500
  44. Pingback: Speaker
  45. Pingback: FiverrEarn
  46. Pingback: partners
  47. Pingback: ocuprime
  48. Pingback: flowforce max
  49. Pingback: french bulldogs
  50. Pingback: Tips
  51. Pingback: FiverrEarn
  52. Pingback: FiverrEarn
  53. Pingback: live sex cams
  54. Pingback: FiverrEarn
  55. Pingback: FiverrEarn
  56. Pingback: FiverrEarn
  57. Pingback: FiverrEarn
  58. Pingback: FiverrEarn
  59. Pingback: personalized
  60. Pingback: agriculture
  61. Pingback: Kuliah Termurah
  62. Pingback: FiverrEarn
  63. Pingback: FiverrEarn
  64. Pingback: FiverrEarn
  65. Pingback: FiverrEarn
  66. Pingback: cheap sex cams
  67. Pingback: live sex cams
  68. Pingback: frt trigger
  69. Pingback: 늑대닷컴
  70. Pingback: Freeroll slot
  71. Pingback: allgame
  72. Pingback: 918kiss
  73. Pingback: หวย24
  74. Pingback: Beauty products
  75. Pingback: pg slot
  76. Pingback: regles 421
  77. Pingback: Raahe Guide
  78. Pingback: catskills hotel
  79. Pingback: apply evisa online
  80. Pingback: itsMasum.Com
  81. Pingback: itsMasum.Com
  82. Pingback: nang tanks
  83. Pingback: itsmasum.com
  84. Pingback: itsmasum.com
  85. Pingback: itsmasum.com
  86. Pingback: melbourne jobs
  87. Pingback: vancouver jobs
  88. Pingback: uk jobs
Add Comment
Loading...
Cancel
Viewing Highlight
Loading...
Highlight
Close
Top