Digital
Macy’s continues to improve its mobile and dot.com features and sees digital as an important part of its growth strategy both for the holiday season and beyond. The company has partnered with payment services firm Klarna and hopes this alliance will help attract younger customers.
Categories
Macy’s saw strong performance in jewelry, beauty, furniture and Backstage during the third quarter. The company also saw strong demand in textiles, housewares, and home entertainment and décor with these categories generating double-digit sales growth. Macy’s will continue to focus on these categories going forward. While the apparel category as a whole is yet to see a recovery, the company is seeing healthy demand trends within active and casualwear.
Fulfillment options
The company has rolled out its same-day delivery partnership with DoorDash across all its Macy’s and Bloomingdale’s stores in order to increase speed and convenience for customers during the holiday season. The company has also improved its curbside pickup services by making the digital check-in experience and curbside order processing more convenient.
Macy’s stores are seeing steady recovery across all its three brands. Store sales decline during the quarter was 36%, which was better than what the company had expected.
The resurgence in COVID-19 continues to hinder recovery. For the latter half of the year, Macy’s expects total comps to be down in the low-to-mid 20s range.
Click here to read the previous stories on TJX Companies, Target Corp. and Kohl’s Corp.