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What to expect from Baozun’s Q3 earnings

The Chinese e-commerce solutions provider Baozun Inc (Nasdaq: BZUN) is scheduled to report its third quarter 2018 earnings on Wednesday, November 21 before the US market opens. For the quarter ended September 30, 2018, the company expects revenue to be between RMB1.09 billion and RMB1.2 billion, representing a growth of 13-25% over the prior year.

Baozun Q3 2018 earnings

Baozun provides end-to-end brand e-commerce solutions to its brand partners, which include IT solutions, online store operations, digital marketing, customer service, and warehousing and fulfillment.

The Shanghai, China-based company helps its brand partners to establish market presence and launch products on official brand stores, and major online marketplaces like Alibaba’s (BABA) Tmall and (JD), and major social media platforms like WeChat and Weibo, in China. Some notable brand partners include Philips, Nike (NKE) and Microsoft (MSFT).

Baozun, which went public on Nasdaq in May 2015, reported its second quarter 2018 results in August 2018. Total gross merchandise volume (GMV) jumped 69% to RMB6.1 million. Revenue increased by 30% to RMB1.16 billion ($175 million) and non-GAAP profit per ADS rose 32% to RMB0.96 ($0.15) compared to the second quarter of 2017. The company guided that GMV will grow to over RMB20 billion during the second half of this year.

On November 12, Baozun announced the results of Singles Day 2018. Total order value increased to RMB6.55 billion compared to RMB4.99 billion in 2017. However, the growth rate was below compared to the years 2016 and 2017. Fearing that this slowdown might reflect in the company’s fourth quarter results, the stock plunged about 20% on that day.

Baozun (Nasdaq: BZUN) reports strong growth in Q3 earnings, revenue and GMV

Analysts expect that trade war noises might affect Baozun in the future. But Baozun is doing the e-commerce business mainly in China. Since the company has got limited cross-border businesses, the impact from the trade war is expected to be very little.

The stock had declined about 3% during Tuesday’s midday session. Shares of Baozun have dropped 4% in the year-to-date period and 16% in the past 52-weeks.


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